A pregnancy craving launched an online sourdough bakery that now wants to be the homemade alternative to Subway and O’Briens. In this episode, we explore how this husband-wife duo shifted from online to B2B and B2C retail—testing cloud kitchens, kiosk models, and central production to carve a niche in Malaysia’s competitive F&B space. DIve into how they balance product quality, branding, and expansion plans as they strive to become a go-to local sandwich chain.



Here are some AI-generated highlights of key areas covered in the conversation:

- Pandemic Beginnings: What started as a personal sourdough craving in Kota Bharu led to an online store and unexpected demand, fueling the move into the Klang Valley.

- Cloud Kitchen Trials: To minimise overhead, the business initially relied on a cloud kitchen model, offering a lower-risk way to test the market in Kuala Lumpur.

- B2B to B2C Pivot: After supplying major retail marts, the founders realised that consignment-based sales lacked control, steering them to build their own brand presence via brick-and-mortar outlets.

- Focus on Sandwiches: Adapting to local breakfast and lunch habits, they are shifting to a sandwich-centric model—blending artisanal sourdough with grab-and-go convenience to meet Malaysia’s F&B needs.

- Scaling with Central Kitchens: Centralising production ensures consistent product quality while reducing costs, allowing for multiple retail kiosks and expansion into mature neighborhoods.

- Balancing Costs and Margins: They share insights on navigating overhead challenges, from refining kiosk concepts to adjusting product offerings, in pursuit of healthier profit margins.

- Sights on Expansion: Future plans include opening more sandwich outlets, securing potential funding through equity sales, and leveraging strategic partnerships while maintaining control of product quality.

- A Homegrown Vision: Aiming to become a recognised local sandwich brand—on par with global chains—the founders remain committed to artisanal quality and a distinctly Malaysian identity.

A pregnancy craving launched an online sourdough bakery that now wants to be the homemade alternative to Subway and O’Briens. In this episode, we explore how this husband-wife duo shifted from online to B2B and B2C retail—testing cloud kitchens, kiosk models, and central production to carve a niche in Malaysia’s competitive F&amp;B space. DIve into how they balance product quality, branding, and expansion plans as they strive to become a go-to local sandwich chain.Here are some AI-generated highlights of key areas covered in the conversation:- Pandemic Beginnings: What started as a personal sourdough craving in Kota Bharu led to an online store and unexpected demand, fueling the move into the Klang Valley.- Cloud Kitchen Trials: To minimise overhead, the business initially relied on a cloud kitchen model, offering a lower-risk way to test the market in Kuala Lumpur.- B2B to B2C Pivot: After supplying major retail marts, the founders realised that consignment-based sales lacked control, steering them to build their own brand presence via brick-and-mortar outlets.- Focus on Sandwiches: Adapting to local breakfast and lunch habits, they are shifting to a sandwich-centric model—blending artisanal sourdough with grab-and-go convenience to meet Malaysia’s F&amp;B needs.- Scaling with Central Kitchens: Centralising production ensures consistent product quality while reducing costs, allowing for multiple retail kiosks and expansion into mature neighborhoods.- Balancing Costs and Margins: They share insights on navigating overhead challenges, from refining kiosk concepts to adjusting product offerings, in pursuit of healthier profit margins.- Sights on Expansion: Future plans include opening more sandwich outlets, securing potential funding through equity sales, and leveraging strategic partnerships while maintaining control of product quality.- A Homegrown Vision: Aiming to become a recognised local sandwich brand—on par with global chains—the founders remain committed to artisanal quality and a distinctly Malaysian identity.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

Advertisement