The Southeast Asian payments landscape is a fierce battleground, crowded with global giants like Stripe and Adyen, regional heavyweights, and local gateways. Yet, HitPay has carved out a lucrative niche, processing over $1 billion annually for more than 10,000 businesses across the region.



CEO Aditya Haripurkar joins us to explain why the region needed an "SMB-first" payments player. He details HitPay’s journey from e-wallet and a Venmo parallel to securing a $16 million Series A led by Tiger Global, driven by a 100% compound annual growth rate.



We discuss:


The Boom: How HitPay went from processing $100k to $20 million monthly in under two years.


Differentiation: Why focusing on "omni-channel" and local payment methods beats the enterprise-first approach.


The Business Model: Why HitPay gives away POS software and website builders for free.


Capital Efficiency: processing $1 billion annually with a team of just 36 employees.

Future Trends: Why HitPay is integrating stablecoin payments for Singaporean merchants.

The Southeast Asian payments landscape is a fierce battleground, crowded with global giants like Stripe and Adyen, regional heavyweights, and local gateways. Yet, HitPay has carved out a lucrative niche, processing over $1 billion annually for more than 10,000 businesses across the region.CEO Aditya Haripurkar joins us to explain why the region needed an "SMB-first" payments player. He details HitPay’s journey from e-wallet and a Venmo parallel to securing a $16 million Series A led by Tiger Global, driven by a 100% compound annual growth rate.We discuss:<ul><li>The Boom: How HitPay went from processing $100k to $20 million monthly in under two years.</li><li>Differentiation: Why focusing on "omni-channel" and local payment methods beats the enterprise-first approach.</li><li>The Business Model: Why HitPay gives away POS software and website builders for free.</li><li>Capital Efficiency: processing $1 billion annually with a team of just 36 employees.</li></ul>Future Trends: Why HitPay is integrating stablecoin payments for Singaporean merchants.

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