Batik isn’t the first thing you’d associate with words like “casual”, “contemporary” fashion, but that’s exactly what fashion designer Jeffery Goh intended to change when he first started Inisaya. Plus, by adopting the made-to-order business model, Jeffery is able to cut down on fabric wastage; turning excess materials into masks, scarves, and other complementary items. Jeffery talks about making batik fashionable for a younger crowd, challenges of navigating the Malaysian market, and long-term aspirations for Inisaya as a modern batik label.



Image Credit: https://jefferygoh.com/

Batik isn’t the first thing you’d associate with words like “casual”, “contemporary” fashion, but that’s exactly what fashion designer Jeffery Goh intended to change when he first started Inisaya. Plus, by adopting the made-to-order business model, Jeffery is able to cut down on fabric wastage; turning excess materials into masks, scarves, and other complementary items. Jeffery talks about making batik fashionable for a younger crowd, challenges of navigating the Malaysian market, and long-term aspirations for Inisaya as a modern batik label.Image Credit: <a target="_blank" rel="noopener noreferrer nofollow" href="https://jefferygoh.com/">https://jefferygoh.com/</a>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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