How does an American expat become the founder of Malaysia's only B Corp-certified batik brand? For Amy Blair, what started as a project to help one woman has grown into Batik Boutique, a multi-million ringgit social enterprise on a mission to take Malaysian heritage to the world.



Founder and CEO Amy Blair joins us to share her 12-year journey. She discusses how she navigated criticism as a foreigner in a heritage craft, the strategic pivot during the pandemic that transformed her business, and her vision for building a premium, global brand.



We discuss:


The 12-year journey of building a premium social enterprise.


Navigating the challenges of being an expat founder in a heritage craft.


How a pivot to face masks during COVID-19 unlocked their now best-selling apparel line.


The importance of B Corp certification for global brand building.


Their growth strategy to hit RM7 million in revenue and expand internationally.

How does an American expat become the founder of Malaysia's only B Corp-certified batik brand? For Amy Blair, what started as a project to help one woman has grown into Batik Boutique, a multi-million ringgit social enterprise on a mission to take Malaysian heritage to the world.Founder and CEO Amy Blair joins us to share her 12-year journey. She discusses how she navigated criticism as a foreigner in a heritage craft, the strategic pivot during the pandemic that transformed her business, and her vision for building a premium, global brand.We discuss:<ul><li>The 12-year journey of building a premium social enterprise.</li><li>Navigating the challenges of being an expat founder in a heritage craft.</li><li>How a pivot to face masks during COVID-19 unlocked their now best-selling apparel line.</li><li>The importance of B Corp certification for global brand building.</li><li>Their growth strategy to hit RM7 million in revenue and expand internationally.</li></ul>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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