Two years ago, Applecrumby was navigating its transition from a long bootstrapped journey into its next growth phase. Today, the company is expanding beyond baby care into kids skincare, scaling its retail presence, and rethinking what sustainable growth looks like for a consumer brand built on trust.



Co-founders Sean Tan and Jesmine Tan join us to break down what has changed since our last conversation in 2024, how their revenue mix and operations have evolved, the commercial logic behind their move into kids skincare, the economics of selling across online and physical retail, and how they are balancing scale with profitability as they plan for 2026 and beyond.

Two years ago, Applecrumby was navigating its transition from a long bootstrapped journey into its next growth phase. Today, the company is expanding beyond baby care into kids skincare, scaling its retail presence, and rethinking what sustainable growth looks like for a consumer brand built on trust.Co-founders Sean Tan and Jesmine Tan join us to break down what has changed since our last conversation in 2024, how their revenue mix and operations have evolved, the commercial logic behind their move into kids skincare, the economics of selling across online and physical retail, and how they are balancing scale with profitability as they plan for 2026 and beyond.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.