For 70 years, Wah Chan has been a Malaysian household name in jewelry. Now, with the third generation stepping in, the brand is navigating a major "reinvention". How does a 70-year-old legacy brand adapt to the modern market while staying true to its roots?



Executive Director Amanda Koo joins us to share her unique story. A computer scientist who first built her own successful digital jewelry brand in Singapore, Amanda discusses her journey into the family business, the lessons she learned from her father, and her mandate to build deeper, emotion-based customer relationships alongside digital expansion.



We discuss:


The 70-year history of Wah Chan, from a Pahang goldsmith to a 9-figure business.


Amanda's journey from computer science to founding her own digital jewelry brand.


The challenges of navigating generational leadership in a family business.


Her mandate to "reinvent" the brand by focusing on emotion and digital growth.


Why the 55-outlet, 9-figure company has no plans for a stock exchange listing.

For 70 years, Wah Chan has been a Malaysian household name in jewelry. Now, with the third generation stepping in, the brand is navigating a major "reinvention". How does a 70-year-old legacy brand adapt to the modern market while staying true to its roots?Executive Director Amanda Koo joins us to share her unique story. A computer scientist who first built her own successful digital jewelry brand in Singapore, Amanda discusses her journey into the family business, the lessons she learned from her father, and her mandate to build deeper, emotion-based customer relationships alongside digital expansion.We discuss:<ul><li>The 70-year history of Wah Chan, from a Pahang goldsmith to a 9-figure business.</li><li>Amanda's journey from computer science to founding her own digital jewelry brand.</li><li>The challenges of navigating generational leadership in a family business.</li><li>Her mandate to "reinvent" the brand by focusing on emotion and digital growth.</li><li>Why the 55-outlet, 9-figure company has no plans for a stock exchange listing.</li></ul>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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