Running a restaurant is notoriously brutal. Running one successfully for over three decades is rare. Scaling it into a 9-figure, multi-brand F&B empire, while keeping it entirely in the family, is something else entirely.


Founded in 1990 as a single restaurant in Shah Alam, Serai Group has evolved into a hospitality powerhouse behind concepts like Serai, Jibby & Co, and Jibby East Grill, alongside a strong B2B business.



To unpack this 30-year generational success story, Founder Rina Abdullah, alongside daughter Datin Qistina Taff and son-in-law Datuk Mohd Najib Abdul Hamid, join the show to discuss building the Serai Group legacy.



Learn About:


Family in the Boardroom: How a mother, daughter, and son-in-law structure corporate decision-making, manage inevitable disagreements, and separate family dynamics from business strategy.


From 1 Restaurant to a Portfolio: The evolution into a multi-brand group.


Scaling Without Losing Control: The operational realities and growing pains of expanding a massive F&B footprint.


The Capital Question: After 30+ years of independent, self-funded growth, is the family finally open to bringing in outside capital and institutional investors?


The Next Decade: What lies ahead for the Serai Group empire and their thoughts on generational succession.

Running a restaurant is notoriously brutal. Running one successfully for over three decades is rare. Scaling it into a 9-figure, multi-brand F&amp;B empire, while keeping it entirely in the family, is something else entirely. Founded in 1990 as a single restaurant in Shah Alam, Serai Group has evolved into a hospitality powerhouse behind concepts like Serai, Jibby &amp; Co, and Jibby East Grill, alongside a strong B2B business.To unpack this 30-year generational success story, Founder Rina Abdullah, alongside daughter Datin Qistina Taff and son-in-law Datuk Mohd Najib Abdul Hamid, join the show to discuss building the Serai Group legacy.Learn About:<ul><li>Family in the Boardroom: How a mother, daughter, and son-in-law structure corporate decision-making, manage inevitable disagreements, and separate family dynamics from business strategy.</li><li>From 1 Restaurant to a Portfolio: The evolution into a multi-brand group.</li><li>Scaling Without Losing Control: The operational realities and growing pains of expanding a massive F&amp;B footprint.</li><li>The Capital Question: After 30+ years of independent, self-funded growth, is the family finally open to bringing in outside capital and institutional investors?</li><li>The Next Decade: What lies ahead for the Serai Group empire and their thoughts on generational succession.</li></ul>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.