“Fashion retail is not a Silicon Valley story”.



Jenn’s Wanderlust + Co journey began back in 2010 in her apartment in Melbourne, powered by a WordPress website, self-made graphic designs, and about RM10,000 in startup money. Today her Wanderlust + Co products are present in nearly 30 countries, making over 70% of its revenue from foreign markets, and has been worn by the likes of Gigi Hadid, Kendall Jenner and Selena Gomez.



On this episode of Open For Business, we dive into the 14 year journey that Jenn Low has been on, from how she started the business to when it stopped being a side hustle and how she grew it into a 7-figure business.



Among other things, we also get into how influencer marketing played into the success of the business, how Instagram and later TikTok changed the game, why she didn’t raise any external funding, the brand’s push into physical retail, her ambitions ahead, and key lessons learnt along the way as an entrepreneur.

“Fashion retail is not a Silicon Valley story”.Jenn’s Wanderlust + Co journey began back in 2010 in her apartment in Melbourne, powered by a WordPress website, self-made graphic designs, and about RM10,000 in startup money. Today her Wanderlust + Co products are present in nearly 30 countries, making over 70% of its revenue from foreign markets, and has been worn by the likes of Gigi Hadid, Kendall Jenner and Selena Gomez.On this episode of Open For Business, we dive into the 14 year journey that Jenn Low has been on, from how she started the business to when it stopped being a side hustle and how she grew it into a 7-figure business.Among other things, we also get into how influencer marketing played into the success of the business, how Instagram and later TikTok changed the game, why she didn’t raise any external funding, the brand’s push into physical retail, her ambitions ahead, and key lessons learnt along the way as an entrepreneur.

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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