With over 100,000 users across 1,000 companies, BrioHR is fast becoming a potential major HR tech player. But how does a Malaysian-based startup take on global giants like Deel and Employment Hero?



For Co-Founder and CEO Benjamin Croc, the answer lies in localisation, strong client relationships, and a relentless focus on usability and AI integration.



On Open For Business, Benjamin shares BrioHR’s journey from tackling onboarding pain points to building a full-stack HR platform, and how they plan to use their $6.5 million Series A funding to scale regionally, deepen their product, and double down on AI.



We discuss:


How BrioHR localizes HR tech for Southeast Asian needs


Using AI to improve claims, job descriptions, and engagement


Business model, margins, and pathway to profitability


Lessons from their fundraising journey and Series A process


Growth targets, Series B goals, and long-term exit plans

With over 100,000 users across 1,000 companies, BrioHR is fast becoming a potential major HR tech player. But how does a Malaysian-based startup take on global giants like Deel and Employment Hero?For Co-Founder and CEO Benjamin Croc, the answer lies in localisation, strong client relationships, and a relentless focus on usability and AI integration.On Open For Business, Benjamin shares BrioHR’s journey from tackling onboarding pain points to building a full-stack HR platform, and how they plan to use their $6.5 million Series A funding to scale regionally, deepen their product, and double down on AI.We discuss:<ul><li>How BrioHR localizes HR tech for Southeast Asian needs</li><li>Using AI to improve claims, job descriptions, and engagement</li><li>Business model, margins, and pathway to profitability</li><li>Lessons from their fundraising journey and Series A process</li><li>Growth targets, Series B goals, and long-term exit plans</li></ul>

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

Discover fresh concepts, tackle obstacles, and unleash growth - Open For Business is the dynamic show where BFM engages with entrepreneurs, business leaders, and industry trailblazers, igniting inspiration, sparking success, and exploring new business models.

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