Neil Shoney’s origin story is the kind that makes you sit up straight: six months into launching a major fitness exhibition, he had sold less than 50 tickets, while already committed to over 200,000 pounds of outgoings at 21 years old. Facebook ads were a last-ditch roll of the dice, but after spending around 110 pounds and seeing ticket sales come in, everything clicked. “So if I keep putting that money back in. I can almost choose how many people I want to to be at the show.” This episode is a practical, confidence-building look at ads that actually lead somewhere.

Neil Shoney is a Facebook and Instagram ads strategist who has worked with just short of 3000 service-based businesses. He focuses on building repeatable ad frameworks that get people into a system designed to turn a click into a client, rather than chasing vanity metrics.

WE ALSO TALKED ABOUT
Why the most important part of ads is where you send people after they click, and whether your system can convert that click into a client.
Neil’s standard for a system: he is not interested if it cannot take a stranger to a client in under seven days.
Why small businesses do not need to spend money on brand awareness like major consumer brands.
Using lead magnets to collect name, email address, and phone number, with the goal of getting clients and also growing the list as a by-product.
The thank-you page approach that can convert between 23% and 26% into booked calls.
Why clear offer naming and simple messaging tends to outperform complex wording and puns on Facebook and Instagram.
Using Facebook lead forms to reduce friction, and why you do not need a fancy landing page to start.
A follower campaign approach: boost a simple direct-ask video, then message new followers with a short yes-or-no question to open a conversation.

If you have been avoiding ads because they feel risky or confusing, this episode will give you a simpler way to think about them: build the path first, then amplify it.

Get regular access to tips, techniques and advice from experts about growing your business: https://onlinebusinessliftoff.com/newsletter/

RESOURCES MENTIONED
Neil on Instagram: Neil Shoney Mac
Neil’s course/workshop recordings: adsandfunnels.com/course

My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families.: https://onlinebusinessliftoff.com/newsletter/

Neil Shoney&rsquo;s origin story is the kind that makes you sit up straight: six months into launching a major fitness exhibition, he had sold less than 50 tickets, while already committed to over 200,000 pounds of outgoings at 21 years old. Facebook ads were a last-ditch roll of the dice, but after spending around 110 pounds and seeing ticket sales come in, everything clicked. &ldquo;So if I keep putting that money back in. I can almost choose how many people I want to to be at the show.&rdquo; This episode is a practical, confidence-building look at ads that actually lead somewhere.
Neil Shoney is a Facebook and Instagram ads strategist who has worked with just short of 3000 service-based businesses. He focuses on building repeatable ad frameworks that get people into a system designed to turn a click into a client, rather than chasing vanity metrics.
WE ALSO TALKED ABOUT
<ul>
<li aria-level="1">Why the most important part of ads is where you send people after they click, and whether your system can convert that click into a client.</li>
<li aria-level="1">Neil&rsquo;s standard for a system: he is not interested if it cannot take a stranger to a client in under seven days.</li>
<li aria-level="1">Why small businesses do not need to spend money on brand awareness like major consumer brands.</li>
<li aria-level="1">Using lead magnets to collect name, email address, and phone number, with the goal of getting clients and also growing the list as a by-product.</li>
<li aria-level="1">The thank-you page approach that can convert between 23% and 26% into booked calls.</li>
<li aria-level="1">Why clear offer naming and simple messaging tends to outperform complex wording and puns on Facebook and Instagram.</li>
<li aria-level="1">Using Facebook lead forms to reduce friction, and why you do not need a fancy landing page to start.</li>
<li aria-level="1">A follower campaign approach: boost a simple direct-ask video, then message new followers with a short yes-or-no question to open a conversation.</li>
</ul>
If you have been avoiding ads because they feel risky or confusing, this episode will give you a simpler way to think about them: build the path first, then amplify it.
Get regular access to tips, techniques and advice from experts about growing your business:<a href="https://onlinebusinessliftoff.com/newsletter/"> https://onlinebusinessliftoff.com/newsletter/</a>
RESOURCES MENTIONED
<ul>
<li aria-level="1">Neil on Instagram: Neil Shoney Mac</li>
<li aria-level="1">Neil&rsquo;s course/workshop recordings: adsandfunnels.com/course</li>
</ul>
My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families.:<a href="https://onlinebusinessliftoff.com/newsletter/"> https://onlinebusinessliftoff.com/newsletter/</a>

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.