“Your price selects your customers.” 

That one line from Per Sjofors stopped me in my tracks. Per — known as The Price Whisperer, a name he didn’t even give himself — has spent years running pricing experiments across companies in four countries. Some sent revenues up 30% in a quarter. Others were complete disasters. And that’s exactly why he says small businesses shouldn’t run pricing experiments at all — there’s a smarter way.

Per has been the CEO of multiple companies across the US, the UK, Switzerland and Sweden, and his secret sauce is applying behavioral science to pricing and go-to-market strategy. He’s also the best-selling author of The Price Whisperer: A Holistic Approach to Pricing Power.

We Also Talked About
Why everything your business does — marketing, messaging, targeting — affects what you can charge.
The two exact questions to ask 50 potential customers to find your pricing range.
Why copying competitors’ prices means following someone else’s guess.
Why cost-plus pricing ignores the only thing that matters: what buyers think it’s worth.
The pricing-page mistake that preconditions customers to think you’re expensive.
Why you should always present a proposal rather than just sending it — and what to say when a client insists you just email it through.
How price anchoring works, from a Thai restaurant menu to Apple’s $17,000 watch.
Why raising your prices can attract better customers and slash support costs.

Want this kind of practical, expert help every week — before your competitors do? Get tips and strategies for growing your business delivered straight to your inbox: https://onlinebusinessliftoff.com/newsletter

Resources Mentioned
Per’s book, The Price Whisperer: A Holistic Approach to Pricing Power (affiliate link)
Per’s company, Sjöfors & Partners — https://sjofors.com
Per’s YouTube channel — https://www.youtube.com/@thepricewhisperer

My newsletter is for people who want to build a real income from home — practical, doable ideas each week for creating a better life for you and your family, without the overwhelm: https://onlinebusinessliftoff.com/newsletter

&ldquo;Your price selects your customers.&rdquo; 
That one line from Per Sjofors stopped me in my tracks. Per &mdash; known as The Price Whisperer, a name he didn&rsquo;t even give himself &mdash; has spent years running pricing experiments across companies in four countries. Some sent revenues up 30% in a quarter. Others were complete disasters. And that&rsquo;s exactly why he says small businesses shouldn&rsquo;t run pricing experiments at all &mdash; there&rsquo;s a smarter way.
Per has been the CEO of multiple companies across the US, the UK, Switzerland and Sweden, and his secret sauce is applying behavioral science to pricing and go-to-market strategy. He&rsquo;s also the best-selling author of The Price Whisperer: A Holistic Approach to Pricing Power.
We Also Talked About
<ul>
<li aria-level="1">Why everything your business does &mdash; marketing, messaging, targeting &mdash; affects what you can charge.</li>
<li aria-level="1">The two exact questions to ask 50 potential customers to find your pricing range.</li>
<li aria-level="1">Why copying competitors&rsquo; prices means following someone else&rsquo;s guess.</li>
<li aria-level="1">Why cost-plus pricing ignores the only thing that matters: what buyers think it&rsquo;s worth.</li>
<li aria-level="1">The pricing-page mistake that preconditions customers to think you&rsquo;re expensive.</li>
<li aria-level="1">Why you should always present a proposal rather than just sending it &mdash; and what to say when a client insists you just email it through.</li>
<li aria-level="1">How price anchoring works, from a Thai restaurant menu to Apple&rsquo;s $17,000 watch.</li>
<li aria-level="1">Why raising your prices can attract better customers and slash support costs.</li>
</ul>
Want this kind of practical, expert help every week &mdash; before your competitors do? Get tips and strategies for growing your business delivered straight to your inbox: <a href="https://onlinebusinessliftoff.com/newsletter">https://onlinebusinessliftoff.com/newsletter</a>
Resources Mentioned
<ul>
<li aria-level="1">Per&rsquo;s book, <a href="https://geni.us/price-whisperer">The Price Whisperer: A Holistic Approach to Pricing Power</a> (affiliate link)</li>
<li aria-level="1">Per&rsquo;s company, Sj&ouml;fors &amp; Partners &mdash; <a href="https://sjofors.com">https://sjofors.com</a></li>
<li aria-level="1">Per&rsquo;s YouTube channel &mdash; <a href="https://www.youtube.com/@thepricewhisperer">https://www.youtube.com/@thepricewhisperer</a></li>
</ul>
My newsletter is for people who want to build a real income from home &mdash; practical, doable ideas each week for creating a better life for you and your family, without the overwhelm: <a href="https://onlinebusinessliftoff.com/newsletter">https://onlinebusinessliftoff.com/newsletter</a>

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.