A few years ago, Kristian Hansen accidentally bought a pair of women’s jeans.  In the process, he discovered a problem that needed to be solved in a way that didn’t replicate existing challenges within the fashion industry.

Fast forward to today, where Kristian gets called “the Jeans Guy” and for good reason.

Kristian is the co-founder and CEO of Slø (pronounced “slow”).  At Slø, Kristian and his team are redefining what it means to build companies through community. Having generated a $360,000 pre-seed and a 100,000 person wait list ($10M projected revenue) with $0 ad-spend, they are starting the slow fashion revolution.

Kristian is a mission-driven founder currently on a journey to solve the climate crisis through eco-conscious capitalism, the power of consumerism, and data. Not to mention he has 700K followers and 6.8M likes on TikTok.

In this episode, Kristian shares how those lady’s jeans and what he did with them, kicked off a series of events that lead to the founding of Slø

We also talked about:
Eco-conscious capitalism and consumerism
Slow versus fast fashion
Some of the business challenges of moving away from product standardisation and how that affects strategy and scalability
Getting engagement through feedback
The value of community and listening to them
The power of TikTok and some of the concerns around its future

RESOURCES MENTIONED:

Website:  https://slojeans.co/

TikTok:  https://www.tiktok.com/@kristianfrommntn

WeFunder Round:  https://wefunder.com/slo

A few years ago, Kristian Hansen accidentally bought a pair of women’s jeans.  In the process, he discovered a problem that needed to be solved in a way that didn’t replicate existing challenges within the fashion industry.
Fast forward to today, where Kristian gets called “the Jeans Guy” and for good reason.
Kristian is the co-founder and CEO of Slø (pronounced “slow”).  At Slø, Kristian and his team are redefining what it means to build companies through community. Having generated a $360,000 pre-seed and a 100,000 person wait list ($10M projected revenue) with $0 ad-spend, they are starting the slow fashion revolution.
Kristian is a mission-driven founder currently on a journey to solve the climate crisis through eco-conscious capitalism, the power of consumerism, and data. Not to mention he has 700K followers and 6.8M likes on<a href="https://www.tiktok.com/@kristianfrommntn"> TikTok</a>.
In this episode, Kristian shares how those lady’s jeans and what he did with them, kicked off a series of events that lead to the founding of Slø
We also talked about:
<ul>
<li aria-level="1">Eco-conscious capitalism and consumerism</li>
<li aria-level="1">Slow versus fast fashion</li>
<li aria-level="1">Some of the business challenges of moving away from product standardisation and how that affects strategy and scalability</li>
<li aria-level="1">Getting engagement through feedback</li>
<li aria-level="1">The value of community and listening to them</li>
<li aria-level="1">The power of TikTok and some of the concerns around its future</li>
</ul>
RESOURCES MENTIONED:
Website:  <a href="https://slojeans.co/">https://slojeans.co/</a>
TikTok:  <a href="https://www.tiktok.com/@kristianfrommntn">https://www.tiktok.com/@kristianfrommntn</a>
WeFunder Round:  <a href="https://wefunder.com/slo">https://wefunder.com/slo</a>

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

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