"I tell people: Google's a machine, not a person. You have to feed it the right signals." 

In this episode of the Online Business Launchpad podcast, Trudy sits down with SEO expert Brandon Leibowitz, founder of SEO Optimizers, who’s spent the last 15+ years helping small and medium businesses turn clicks into conversions. With his no-fluff approach to SEO, Brandon demystifies what it really takes to get your website found online, and why most entrepreneurs are spinning their wheels with outdated tactics.

Brandon’s journey started with a job board internship, evolved into a side hustle, and eventually became a thriving agency. He shares practical, real-world strategies that don’t require a PhD in Google wizardry, just a little consistency, common sense, and a willingness to test and tweak.

We Also Talked About:
Why SEO isn’t about “tricking” Google—it’s about talking its language
The biggest mistakes small businesses make with their websites
How backlinks really work—and how not to get burned
Why posting on social media is not a substitute for good SEO
The long game of content marketing (and why most people give up too soon)
What to look for (and avoid) when hiring an SEO consultant
How Brandon scaled his business without going the agency route



RESOURCES MENTIONED
SEO Optimizers - Brandon’s website
Ubersuggest – for keyword research
Google Search Console – for tracking how Google sees your site
MozBar – for checking on-site SEO and backlinks



Want regular access to tips, techniques and advice from experts about growing your business? My newsletter is for business owners who miss having weekends — and sanity. Sign up here and start reclaiming both.

<blockquote>
"I tell people: Google's a machine, not a person. You have to feed it the right signals."&nbsp;
</blockquote>
In this episode of the Online Business Launchpad podcast, Trudy sits down with SEO expert Brandon Leibowitz, founder of SEO Optimizers, who&rsquo;s spent the last 15+ years helping small and medium businesses turn clicks into conversions. With his no-fluff approach to SEO, Brandon demystifies what it really takes to get your website found online, and why most entrepreneurs are spinning their wheels with outdated tactics.
Brandon&rsquo;s journey started with a job board internship, evolved into a side hustle, and eventually became a thriving agency. He shares practical, real-world strategies that don&rsquo;t require a PhD in Google wizardry, just a little consistency, common sense, and a willingness to test and tweak.
We Also Talked About:
<ul>
<li aria-level="1">Why SEO isn&rsquo;t about &ldquo;tricking&rdquo; Google&mdash;it&rsquo;s about talking its language</li>
<li aria-level="1">The biggest mistakes small businesses make with their websites</li>
<li aria-level="1">How backlinks really work&mdash;and how not to get burned</li>
<li aria-level="1">Why posting on social media is not a substitute for good SEO</li>
<li aria-level="1">The long game of content marketing (and why most people give up too soon)</li>
<li aria-level="1">What to look for (and avoid) when hiring an SEO consultant</li>
<li aria-level="1">How Brandon scaled his business without going the agency route </li>
</ul>
RESOURCES MENTIONED
<ul>
<li aria-level="1"><a href="https://www.seooptimizers.com">SEO Optimizers - Brandon&rsquo;s website</a></li>
<li aria-level="1"><a href="https://neilpatel.com/ubersuggest/">Ubersuggest</a> &ndash; for keyword research</li>
<li aria-level="1"><a href="https://search.google.com/search-console/about">Google Search Console</a> &ndash; for tracking how Google sees your site</li>
<li aria-level="1"><a href="https://moz.com/products/pro/seo-toolbar">MozBar</a> &ndash; for checking on-site SEO and backlinks </li>
</ul>
Want regular access to tips, techniques and advice from experts about growing your business? My newsletter is&nbsp;for business owners who miss having weekends &mdash; and sanity. Sign <a href="https://onlinebusinessliftoff.com/newsletter/">up here</a> and start reclaiming both.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

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