“Marketing hasn’t fundamentally changed in 150 years. The tools have — but the core principles? Still the same.”

That’s Phillip Marzouk, branding strategist and marketing nerd (his words), explaining how modern business owners often get tripped up by tactics while missing the big-picture strategy. With a background spanning website development, airline marketing campaigns (hello, Hobbiton!), and helping mom-and-pop shops thrive, Phillip breaks down how solopreneurs can stop chasing every shiny tool and start focusing on what actually works.

Phillip has over 13 years of marketing experience, starting out in film before transitioning to the digital world. He’s led campaigns for big names like Qantas and Warner Bros, but what really lights him up is helping small businesses and solopreneurs cut through the noise and find what works for them — not just what’s trending.

We Also Talked About:
The marketing truths that haven’t changed since Rolex used influencer marketing… in the 1920s
What PPC (pay-per-click) and SEO really mean, and when you should use them
Phillip’s journey from webmaster to high-level strategist (and why he left the Cannes Film Festival experience behind)
How big-budget brands still rely on scrappy marketing strategies — and what solopreneurs can learn from that
The critical moment when Phillip realized he preferred helping struggling small businesses over running blockbuster campaigns
Why AI can’t replace your expertise — and how to use tools like ChatGPT without sounding like a robot
The exact process he uses to turn bland AI output into high-performing marketing content
When to stop doing it all yourself and finally hire help (hint: it's when you're spending more time fixing than growing)
Why your business is no longer “your baby” once you start hiring — and why that’s a good thing

Want to be notified when new episodes come up? Sign up to my newsletter here.

RESOURCES MENTIONED
Phillip’s website: https://digitalonbrand.com
Sign up for Phillip’s newsletter and marketing tips via the website above

Want regular access to tips, techniques and advice from experts about growing your business? Get them here.

&ldquo;Marketing hasn&rsquo;t fundamentally changed in 150 years. The tools have &mdash; but the core principles? Still the same.&rdquo;
That&rsquo;s Phillip Marzouk, branding strategist and marketing nerd (his words), explaining how modern business owners often get tripped up by tactics while missing the big-picture strategy. With a background spanning website development, airline marketing campaigns (hello, Hobbiton!), and helping mom-and-pop shops thrive, Phillip breaks down how solopreneurs can stop chasing every shiny tool and start focusing on what actually works.
Phillip has over 13 years of marketing experience, starting out in film before transitioning to the digital world. He&rsquo;s led campaigns for big names like Qantas and Warner Bros, but what really lights him up is helping small businesses and solopreneurs cut through the noise and find what works for them &mdash; not just what&rsquo;s trending.
We Also Talked About:
<ul>
<li aria-level="1">The marketing truths that haven&rsquo;t changed since Rolex used influencer marketing&hellip; in the 1920s</li>
<li aria-level="1">What PPC (pay-per-click) and SEO really mean, and when you should use them</li>
<li aria-level="1">Phillip&rsquo;s journey from webmaster to high-level strategist (and why he left the Cannes Film Festival experience behind)</li>
<li aria-level="1">How big-budget brands still rely on scrappy marketing strategies &mdash; and what solopreneurs can learn from that</li>
<li aria-level="1">The critical moment when Phillip realized he preferred helping struggling small businesses over running blockbuster campaigns</li>
<li aria-level="1">Why AI can&rsquo;t replace your expertise &mdash; and how to use tools like ChatGPT without sounding like a robot</li>
<li aria-level="1">The exact process he uses to turn bland AI output into high-performing marketing content</li>
<li aria-level="1">When to stop doing it all yourself and finally hire help (hint: it's when you're spending more time fixing than growing)</li>
<li aria-level="1">Why your business is no longer &ldquo;your baby&rdquo; once you start hiring &mdash; and why that&rsquo;s a good thing</li>
</ul>
Want to be notified when new episodes come up? Sign up to <a href="https://onlinebusinessliftoff.com/newsletter/">my newsletter here</a>.
RESOURCES MENTIONED
<ul>
<li aria-level="1">Phillip&rsquo;s website:<a href="https://digitalonbrand.com"> https://digitalonbrand.com</a></li>
<li aria-level="1">Sign up for Phillip&rsquo;s newsletter and marketing tips via the website above</li>
</ul>
Want regular access to tips, techniques and advice from experts about growing your business? <a href="The One Thing Solopreneurs Get Wrong About Branding with Phillip Marzouk">Get them here</a>.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

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