In this eye-opening episode, I sit down with Steve Anderson — risk expert and bestselling author of The Bezos Letters — to explore how hidden friction points quietly drain momentum from your business.

If you’re ready to clear the roadblocks standing between you and your customers, this episode is packed with practical insights to help you move faster, serve better, and grow smarter.

Steve Anderson brings decades of experience at the intersection of insurance, technology, and business growth strategy. He’s the author of The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, a Wall Street Journal and USA Today bestseller that’s been translated into 20 languages. With a sharp eye for spotting the patterns of business success and failure, Steve helps founders build businesses that last.

We Also Talked About:
Why “obsessing over customers” is more than a catchphrase—it's a mindset shift
The hidden cost of waiting too long to adopt new technology
What Amazon’s “Day One” philosophy teaches us about staving off irrelevance
Why 3rd-party sellers succeed—or get booted—on Amazon
How to spot and remove friction points in your customer journey
The real definition of a “successful failure” and why you need more of them
Why innovation isn’t enough—and how invention powers real business growth
How AI is changing the game (and why using it badly could be worse than not using it at all)

RESOURCES MENTIONED
Book:  The Bezos Letters: 14 Principles to Grow Your Business Like Amazon by Steve Anderson and Karen Anderson
Steve’s website: thebezosletters.com
Connect with Steve on LinkedIn: Steve Anderson

- 👉 My newsletter is for business owners who miss having weekends—and sanity.

In this eye-opening episode, I sit down with Steve Anderson &mdash; risk expert and bestselling author of&nbsp;The Bezos Letters &mdash; to explore how hidden friction points quietly drain momentum from your business.
If you&rsquo;re ready to clear the roadblocks standing between you and your customers, this episode is packed with practical insights to help you move faster, serve better, and grow smarter.
Steve Anderson brings decades of experience at the intersection of insurance, technology, and business growth strategy. He&rsquo;s the author of The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, a Wall Street Journal and USA Today bestseller that&rsquo;s been translated into 20 languages. With a sharp eye for spotting the patterns of business success and failure, Steve helps founders build businesses that last.
We Also Talked About:
<ul>
<li aria-level="1">Why &ldquo;obsessing over customers&rdquo; is more than a catchphrase&mdash;it's a mindset shift</li>
<li aria-level="1">The hidden cost of waiting too long to adopt new technology</li>
<li aria-level="1">What Amazon&rsquo;s &ldquo;Day One&rdquo; philosophy teaches us about staving off irrelevance</li>
<li aria-level="1">Why 3rd-party sellers succeed&mdash;or get booted&mdash;on Amazon</li>
<li aria-level="1">How to spot and remove friction points in your customer journey</li>
<li aria-level="1">The real definition of a &ldquo;successful failure&rdquo; and why you need more of them</li>
<li aria-level="1">Why innovation isn&rsquo;t enough&mdash;and how invention powers real business growth</li>
<li aria-level="1">How AI is changing the game (and why using it badly could be worse than not using it at all)</li>
</ul>
RESOURCES MENTIONED
<ul>
<li aria-level="1">Book:&nbsp; <a href="https://geni.us/bezos-letters">The Bezos Letters: 14 Principles to Grow Your Business Like Amazon</a> by Steve Anderson and Karen Anderson</li>
<li aria-level="1">Steve&rsquo;s website:<a href="https://thebezosletters.com"> thebezosletters.com</a></li>
<li aria-level="1">Connect with Steve on LinkedIn:<a href="https://www.linkedin.com/in/stevetn/"> Steve Anderson</a></li>
</ul>
- 👉 My newsletter is <a href="https://onlinebusinessliftoff.com/newsletter/">for business owners who miss having weekends&mdash;and sanity</a>.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

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