Are you bringing in revenue, but your business still feels like it’s drowning?

In this episode of the Online Business Launchpad podcast, host Trudy Rankin sits down with accountant and financial strategist Chidi Egbujie to unpack the #1 cash flow mistake that silently sinks good businesses—and how to avoid it.

“Every number has a story,” Chidi says.  And he goes on to add that if you’re only talking to your accountant at tax time, you’re missing the plot.

Chidi brings years of corporate finance experience.  And now, as founder of Virtual Focus Accountants, he helps small business owners use their financial data not just to survive, but to grow strategically. From fixing your over reliance on your bank balance numbers to designing a business that supports your life (not the other way around), this episode is packed with practical insights for service-based entrepreneurs ready to get out of the weeds.

If you’re tired of hustling without clarity, this one’s for you.

If your business brings in revenue but still feels like it’s gasping for air, you’re not alone. My newsletter is for founders and business owners who didn’t sign up for 80-hour weeks and client emails at midnight. If that sounds like you, join me for free, here.

We Also Talked About:
Why most small business owners overlook the real power of financial data
How using QuickBooks or Xero properly can change your business trajectory
A client turnaround story that started with confusion and ended in clarity (and profits)
Why goals based on your personal life vision make better business targets
What every business owner should be doing—but most aren’t—when it comes to planning
Preparing your business for sale (or scale) and why you should start now

Why “knowing your numbers” is more than just bookkeeping—it’s strategic survival
The single most misunderstood concept in business finance: cash flow
How to choose the right technology—and avoid drowning in it
His thoughts on AI, where it works, and where it’s not quite there yet 

RESOURCES MENTIONED
QuickBooks:  quickbooks.intuit.com 
Xero:  xero.com 
Virtual Focus Accountants: https://virtualfocusaccountants.co.uk
Connect with Chidi on LinkedIn: Chidi Egbujie



Want regular access to tips, techniques and advice from experts about growing your business? Sign up here.

Are you bringing in revenue, but your business still feels like it&rsquo;s drowning?
In this episode of the Online Business Launchpad podcast, host Trudy Rankin sits down with accountant and financial strategist Chidi Egbujie to unpack the #1 cash flow mistake that silently sinks good businesses&mdash;and how to avoid it.
&ldquo;Every number has a story,&rdquo; Chidi says.&nbsp; And he goes on to add that if you&rsquo;re only talking to your accountant at tax time, you&rsquo;re missing the plot.
Chidi brings years of corporate finance experience.&nbsp; And now, as founder of Virtual Focus Accountants, he helps small business owners use their financial data not just to survive, but to grow strategically. From fixing your over reliance on your bank balance numbers to designing a business that supports your life (not the other way around), this episode is packed with practical insights for service-based entrepreneurs ready to get out of the weeds.
If you&rsquo;re tired of hustling without clarity, this one&rsquo;s for you.
If your business brings in revenue but still feels like it&rsquo;s gasping for air, you&rsquo;re not alone. My newsletter is for founders and business owners who didn&rsquo;t sign up for 80-hour weeks and client emails at midnight. If that sounds like you, <a href="https://onlinebusinessliftoff.com/newsletter">join me for free, here</a>.
We Also Talked About:
<ul>
<li aria-level="1">Why most small business owners overlook the real power of financial data</li>
<li aria-level="1">How using QuickBooks or Xero properly can change your business trajectory</li>
<li aria-level="1">A client turnaround story that started with confusion and ended in clarity (and profits)</li>
<li aria-level="1">Why goals based on your personal life vision make better business targets</li>
<li aria-level="1">What every business owner should be doing&mdash;but most aren&rsquo;t&mdash;when it comes to planning</li>
<li aria-level="1">Preparing your business for sale (or scale) and why you should start now </li>
<li aria-level="1">Why &ldquo;knowing your numbers&rdquo; is more than just bookkeeping&mdash;it&rsquo;s strategic survival</li>
<li aria-level="1">The single most misunderstood concept in business finance: cash flow How to choose the right technology&mdash;and avoid drowning in it</li>
<li aria-level="1">His thoughts on AI, where it works, and where it&rsquo;s not quite there yet&nbsp;</li>
</ul>
RESOURCES MENTIONED
<ul>
<li aria-level="1">QuickBooks:&nbsp; <a href="https://quickbooks.intuit.com/">quickbooks.intuit.com</a>&nbsp;</li>
<li aria-level="1">Xero:&nbsp; <a href="http://xero.com">xero.com</a>&nbsp;</li>
<li aria-level="1">Virtual Focus Accountants:<a href="https://virtualfocusaccountants.co.uk"> https://virtualfocusaccountants.co.uk</a></li>
<li aria-level="1">Connect with Chidi on LinkedIn: <a href="https://www.linkedin.com/in/chidi-egbujie-70157216/">Chidi Egbujie </a></li>
</ul>
Want regular access to tips, techniques and advice from experts about growing your business? <a href="https://onlinebusinessliftoff.com/newsletter">Sign up here.</a>

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.