“When I was six, my grandmother gave me a blank book and said, ‘This is for your first novel.’ I didn’t write in it because it had to be perfect.” 

That’s how Emily Aborn’s writing journey began.  And it’s a relatable tale for anyone who's ever struggled with perfectionism in their content. In this episode, Emily shares why copywriting success is not about perfection.  It’s about connection, clarity, and curiosity.

Emily Aborn is a seasoned copywriter, content creator, and podcast host who helps entrepreneurs craft messaging that reflects their personality and drives action. With over eight years of experience, she’s developed a unique process for helping clients find and use their true brand voice.

WE ALSO TALKED ABOUT
The surprising difference between content writing and copywriting and why it matters for your business
How to get people to stay on your website with clear, benefit-driven messaging
The importance of curiosity in connecting with your audience
Emily’s transition from content writing to persuasive website copy
Tips for using AI as a collaborator, not a crutch
How visibility through collaboration, not just SEO, boosts trust and reach
Why niching is less about narrowing and more about clarity
Using AI tools ethically while staying true to your own voice
The power of coffee chats and real human connections for growing your business

Tune in and learn how to craft copy that clicks with your audience.

Get regular access to tips, techniques and advice from experts about growing your business
👉 https://onlinebusinessliftoff.com/newsletter

RESOURCES MENTIONED
Emily’s website: emilyaborn.com
Emily’s podcast: Content with Character
Donald Miller's book StoryBrand (affiliate link)


My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families: https://onlinebusinessliftoff.com/newsletter

<blockquote>
&ldquo;When I was six, my grandmother gave me a blank book and said, &lsquo;This is for your first novel.&rsquo; I didn&rsquo;t write in it because it had to be perfect.&rdquo; 
</blockquote>
That&rsquo;s how Emily Aborn&rsquo;s writing journey began.&nbsp; And it&rsquo;s a relatable tale for anyone who's ever struggled with perfectionism in their content. In this episode, Emily shares why copywriting success is not about perfection.&nbsp; It&rsquo;s about connection, clarity, and curiosity.
Emily Aborn is a seasoned copywriter, content creator, and podcast host who helps entrepreneurs craft messaging that reflects their personality and drives action. With over eight years of experience, she&rsquo;s developed a unique process for helping clients find and use their true brand voice.
WE ALSO TALKED ABOUT
<ul>
<li aria-level="1">The surprising difference between content writing and copywriting and why it matters for your business</li>
<li aria-level="1">How to get people to stay on your website with clear, benefit-driven messaging</li>
<li aria-level="1">The importance of curiosity in connecting with your audience</li>
<li aria-level="1">Emily&rsquo;s transition from content writing to persuasive website copy</li>
<li aria-level="1">Tips for using AI as a collaborator, not a crutch</li>
<li aria-level="1">How visibility through collaboration, not just SEO, boosts trust and reach</li>
<li aria-level="1">Why niching is less about narrowing and more about clarity</li>
<li aria-level="1">Using AI tools ethically while staying true to your own voice</li>
<li aria-level="1">The power of coffee chats and real human connections for growing your business</li>
</ul>
Tune in and learn how to craft copy that clicks with your audience.
Get regular access to tips, techniques and advice from experts about growing your business 👉<a href="https://onlinebusinessliftoff.com/newsletter"> https://onlinebusinessliftoff.com/newsletter</a>
RESOURCES MENTIONED
<ul>
<li aria-level="1">Emily&rsquo;s website:<a href="https://emilyaborn.com"> emilyaborn.com</a></li>
<li aria-level="1">Emily&rsquo;s podcast: <a href="https://podcasts.apple.com/us/podcast/small-business-casual/id1684549940">Content with Character</a></li>
<ul></ul>
<ul></ul>
<li aria-level="1">Donald Miller's book <a href="https://amzn.to/4a4ij1b">StoryBrand</a> (affiliate link)</li>
</ul>
 My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families:<a href="https://onlinebusinessliftoff.com/newsletter"> https://onlinebusinessliftoff.com/newsletter</a>

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.