Are you in a crowded niche where it feels almost impossible to stand out?  And you’re looking for ways to build your customer base?

Shaunda Necole is an influencer and online business owner who has successfully built multiple blogs, podcasts and monetisation streams around her passion for food and travel.

In just two years, she built her blog The Soul Food Pot into Google's #1 site for Southern soul food. 

Part of the secret to Shaunda’s success was niche-ing down - she took iconic African American recipes and reimagined them using modern kitchen appliances to make them faster and easier for amateur chefs.

But she did more than that … and so can you.

In this episode, Shaunda shares what she did to stand out in a super competitive niche.

We Also Talked About
How Shaunda grew her Instagram following by engaging with and helping other influencers in support groups
Monetizing on Instagram through brand partnerships and affiliate links
Why you have to niche down as specifically as possible - "you have to go small to get big"
How Pinterest operates as a visual search engine and using its keyword bubbles for content inspiration
Creating content based on search intent - what your audience is actually looking for
The importance of compelling visuals and text overlay on Pinterest pins
Using tools like Tailwind to schedule and automate pinning

Want to hear more of Shaunda's journey to online business success? Listen to the full episode here! And don't forget to subscribe so you never miss an episode.

RESOURCES MENTIONED:
Shaunda Necole's website: https://shaundanecole.com
Her soul food site: https://thesoulfoodpot.com
Her Las Vegas local recommendations site: https://vegasrightnow.com
Her podcasts:  The Soul Food Pod and Vegas Right Now
Shaunda’s Pinterest course:   Pinterest Magic Marketing Masterclass


Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here.  https://onlinebusinessliftoff.com/newsletter/

Are you in a crowded niche where it feels almost impossible to stand out?  And you’re looking for ways to build your customer base?
Shaunda Necole is an influencer and online business owner who has successfully built multiple blogs, podcasts and monetisation streams around her passion for food and travel.
In just two years, she built her blog The Soul Food Pot into Google's #1 site for Southern soul food. 
Part of the secret to Shaunda’s success was niche-ing down - she took iconic African American recipes and reimagined them using modern kitchen appliances to make them faster and easier for amateur chefs.
But she did more than that … and so can you.
In this episode, Shaunda shares what she did to stand out in a super competitive niche.
We Also Talked About
<ul>
<li aria-level="1">How Shaunda grew her Instagram following by engaging with and helping other influencers in support groups</li>
<li aria-level="1">Monetizing on Instagram through brand partnerships and affiliate links</li>
<li aria-level="1">Why you have to niche down as specifically as possible - "you have to go small to get big"</li>
<li aria-level="1">How Pinterest operates as a visual search engine and using its keyword bubbles for content inspiration</li>
<li aria-level="1">Creating content based on search intent - what your audience is actually looking for</li>
<li aria-level="1">The importance of compelling visuals and text overlay on Pinterest pins</li>
<li aria-level="1">Using tools like Tailwind to schedule and automate pinning</li>
</ul>
Want to hear more of Shaunda's journey to online business success? Listen to the full episode here! And don't forget to subscribe so you never miss an episode.
RESOURCES MENTIONED:
<ul>
<li aria-level="1">Shaunda Necole's website: <a href="https://shaundanecole.com/">https://shaundanecole.com</a></li>
<li aria-level="1">Her soul food site: <a href="https://thesoulfoodpot.com/">https://thesoulfoodpot.com</a></li>
<li aria-level="1">Her Las Vegas local recommendations site: <a href="https://vegasrightnow.com/">https://vegasrightnow.com</a></li>
<li aria-level="1">Her podcasts:  <a href="https://thesoulfoodpot.com/podcast/">The Soul Food Pod</a> and <a href="https://vegasrightnow.com/#">Vegas Right Now</a></li>
<li aria-level="1">Shaunda’s Pinterest course:   <a href="https://courses.shaundanecole.com/courses/bonus-pinterest-magic-marketing">Pinterest Magic Marketing Masterclass</a></li>
</ul>
 Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here. <a href="https://onlinebusinessliftoff.com/newsletter/"> https://onlinebusinessliftoff.com/newsletter/</a>

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

Advertisement