"If you’re not using analytics, you’re just shooting in the dark.”

Philippa Gamse doesn’t mince words—and she’s right. In this episode, Trudy chats with digital marketing strategist and analytics expert Philippa Gamse, who unpacks the powerful, often overlooked role analytics plays in business growth. “People look at the numbers and glaze over,” Philippa says. But once you know what to look for, data becomes a goldmine of insights. From why your visitors might never see your call-to-action to how a simple change boosted one client’s revenue with an eBook, this episode is packed with real-world examples and straight-talking advice.

Philippa has been working in digital strategy and web analytics since the early days of the internet (think: pre-Google Analytics!). With decades of experience helping businesses turn confusing data into strategic advantage, she’s on a mission to make analytics not just understandable—but actionable.

We Also Talked About:
Why analytics is the one business tool most people ignore (to their detriment)
How to break through the “I’m scared of data” inertia
The one key question to ask before opening Google Analytics
What to measure and why “vanity metrics” can mislead you
How one client turned “wrong” visitors into a whole new revenue stream
Using Google Tag Manager and Search Console the right way
The myth of exact data matching—and why trends matter more

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RESOURCES MENTIONED
Philippa’s Website: https://websitesthatwin.com/
Five Hidden Gems (Philippa’s free eBook with real-life case studies)
Website Wealth (Philippa’s newest book) (affiliate link) 
42 Rules for a Winning Website by Philippa Gamse (affiliate link)
Google Analytics
Google Tag Manager
Google Search Console

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<blockquote>
"If you&rsquo;re not using analytics, you&rsquo;re just shooting in the dark.&rdquo;
</blockquote>
Philippa Gamse doesn&rsquo;t mince words&mdash;and she&rsquo;s right. In this episode, Trudy chats with digital marketing strategist and analytics expert Philippa Gamse, who unpacks the powerful, often overlooked role analytics plays in business growth. &ldquo;People look at the numbers and glaze over,&rdquo; Philippa says. But once you know what to look for, data becomes a goldmine of insights. From why your visitors might never see your call-to-action to how a simple change boosted one client&rsquo;s revenue with an eBook, this episode is packed with real-world examples and straight-talking advice.
Philippa has been working in digital strategy and web analytics since the early days of the internet (think: pre-Google Analytics!). With decades of experience helping businesses turn confusing data into strategic advantage, she&rsquo;s on a mission to make analytics not just understandable&mdash;but actionable.
We Also Talked About:
<ul>
<li aria-level="1">Why analytics is the one business tool most people ignore (to their detriment)</li>
<li aria-level="1">How to break through the &ldquo;I&rsquo;m scared of data&rdquo; inertia</li>
<li aria-level="1">The one key question to ask before opening Google Analytics</li>
<li aria-level="1">What to measure and why &ldquo;vanity metrics&rdquo; can mislead you</li>
<li aria-level="1">How one client turned &ldquo;wrong&rdquo; visitors into a whole new revenue stream</li>
<li aria-level="1">Using Google Tag Manager and Search Console the right way</li>
<li aria-level="1">The myth of exact data matching&mdash;and why trends matter more</li>
</ul>
Want to be notified when new episodes come up? Sign up to my newsletter here.
RESOURCES MENTIONED
<ul>
<li aria-level="1">Philippa&rsquo;s Website: <a href="https://websitesthatwin.com/">https://websitesthatwin.com/</a> </li>
<li aria-level="1"><a href="https://websitesthatwin.com/ebook/">Five Hidden Gems</a> (Philippa&rsquo;s free eBook with real-life case studies)</li>
<li aria-level="1"><a href="https://amzn.to/4612NSp">Website Wealth</a> (Philippa&rsquo;s newest book) (affiliate link) </li>
<li aria-level="1"><a href="https://geni.us/web-presence-rules">42 Rules for a Winning Website</a> by Philippa Gamse (affiliate link)</li>
<li aria-level="1"><a href="https://analytics.google.com/">Google Analytics</a></li>
<li aria-level="1"><a href="https://tagmanager.google.com/">Google Tag Manager</a></li>
<li aria-level="1"><a href="https://search.google.com/search-console/about">Google Search Console</a></li>
</ul>
👉 My newsletter is for business owners who miss having weekends &mdash; and sanity. <a href="https://onlinebusinessliftoff.com/newsletter">Sign up here</a> and start reclaiming both.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

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