“Pretty doesn’t mean it’s going to work.”



That quote from marketing veteran James Hipkin cuts to the core of a major problem for online business owners: too much noise, too little strategy. With four decades of top-tier marketing experience across four countries, James joins us to unravel the confusion and teach you how to swap chaos for clarity, without falling for the next shiny thing.

James Hipkin has been at the helm of multimillion-dollar marketing efforts and now helps small business owners use enterprise-level strategies on a manageable scale. His superpower? Translating big-budget principles into simple, actionable tools for the rest of us.

We Also Talked About:
Why repelling the wrong customers is just as crucial as attracting the right ones
The marketing funnel vs. the sales funnel—and why confusing them kills results
The "hub and spoke" model for aligning your website, channels, and content
How UTM codes help you stop guessing and start tracking what works
Why most business owners are shouting from rooftops no one can hear
How to build trust through your marketing (and why it matters more than ever)
The truth about buyer’s journeys—and why ignoring them costs you sales
“Call to action” vs. “People Like You” pathways—what to say instead

RESOURCES MENTIONED
VIPchatwithJames.com – Book a free strategy session with James
UTM.io – Tool for creating UTM codes (for tracking links effectively)
Google Analytics – Used in conjunction with UTM codes for performance tracking

<blockquote>
&ldquo;Pretty doesn&rsquo;t mean it&rsquo;s going to work.&rdquo; 
</blockquote>
That quote from marketing veteran James Hipkin cuts to the core of a major problem for online business owners: too much noise, too little strategy. With four decades of top-tier marketing experience across four countries, James joins us to unravel the confusion and teach you how to swap chaos for clarity, without falling for the next shiny thing.
James Hipkin has been at the helm of multimillion-dollar marketing efforts and now helps small business owners use enterprise-level strategies on a manageable scale. His superpower? Translating big-budget principles into simple, actionable tools for the rest of us.
We Also Talked About:
<ul>
<li aria-level="1">Why repelling the wrong customers is just as crucial as attracting the right ones</li>
<li aria-level="1">The marketing funnel vs. the sales funnel&mdash;and why confusing them kills results</li>
<li aria-level="1">The "hub and spoke" model for aligning your website, channels, and content</li>
<li aria-level="1">How UTM codes help you stop guessing and start tracking what works</li>
<li aria-level="1">Why most business owners are shouting from rooftops no one can hear</li>
<li aria-level="1">How to build trust through your marketing (and why it matters more than ever)</li>
<li aria-level="1">The truth about buyer&rsquo;s journeys&mdash;and why ignoring them costs you sales</li>
<li aria-level="1">&ldquo;Call to action&rdquo; vs. &ldquo;People Like You&rdquo; pathways&mdash;what to say instead</li>
</ul>
RESOURCES MENTIONED
<ul>
<li aria-level="1"><a href="https://vipchatwithjames.com">VIPchatwithJames.com</a> &ndash; Book a free strategy session with James</li>
<li aria-level="1"><a href="http://utm.io">UTM.io</a> &ndash; Tool for creating UTM codes (for tracking links effectively)</li>
<li aria-level="1"><a href="http://analytics.google.com">Google Analytics</a> &ndash; Used in conjunction with UTM codes for performance tracking</li>
</ul>

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

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