Summary

Which of these statements best describes your business?
You have a stable base of one type of customer and you’re ready to grow by adding in more types of customers
You are serving very different types of customers and haven’t yet landed on a single product or service that works for most customersEither way, adding in segmentation to your business toolkit is going to help you save time and serve your customers better.

In today’s Online Business Launchpad podcast host, Trudy Rankin, takes us through the five-step process of creating segmentation groups for your business customer base.
Trudy talks about –
1. The different types of customers one may have.
2. The importance of setting up groups for your customers to target their specific requirements.
3. Touches on the subject of Menopause and recommends you look themenopauseeffect.com for an example of segmentation
4. Explains some of the benefits of segmenting customers
5. Trudy talks about some of the difficulties she faced in her early days as a chief information officer.
6. We get to hear the important 5 Steps on setting up and implementing Segmentation.
7. Trudy explains the background to one of the steps in the segmenting process which was developed by Ryan Leveque, and his book called Ask.
8. We get to hear what you need to do with the information once you have gone through the 5 Steps.

Trudy Rankin, is the host of the Online Business Launchpad Podcast, Director of West Island Digital and the founder of the Online Business Lift-Off program.
The transcript for this episode can be found here.
Resources
Ask Method
Linkedin

Visit us here at https://onlinebusinessliftoff.com
If you'd like to reach out and say "hi" you can find Trudy on LinkedIn.

<div>Summary</div><div><br></div><div><br></div><div>Which of these statements best describes your business?</div><ul><li>You have a stable base of one type of customer and you’re ready to grow by adding in more types of customers</li><li>You are serving very different types of customers and haven’t yet landed on a single product or service that works for most customers</li></ul><div>Either way, adding in segmentation to your business toolkit is going to help you save time and serve your customers better.</div><div><br></div><div><br></div><div>In today’s Online Business Launchpad podcast host, Trudy Rankin, takes us through the five-step process of creating segmentation groups for your business customer base.</div><div><br></div><div>Trudy talks about –</div><div><br></div><div>1. The different types of customers one may have.</div><div><br></div><div>2. The importance of setting up groups for your customers to target their specific requirements.</div><div><br></div><div>3. Touches on the subject of Menopause and recommends you look <a href="https://themenopauseeffect.com/" target="_blank">themenopauseeffect.com</a> for an example of segmentation</div><div><br></div><div>4. Explains some of the benefits of segmenting customers</div><div><br></div><div>5. Trudy talks about some of the difficulties she faced in her early days as a chief information officer.</div><div><br></div><div>6. We get to hear the important 5 Steps on setting up and implementing Segmentation.</div><div><br></div><div>7. Trudy explains the background to one of the steps in the segmenting process which was developed by Ryan Leveque, and his book called <a href="https://www.amazon.com.au/gp/product/B07QZNNX36/ref=as_li_tl?ie=UTF8&amp;camp=247&amp;creative=1211&amp;creativeASIN=B07QZNNX36&amp;linkCode=as2&amp;tag=widaustralia1-22&amp;linkId=43ee0a5792ddfde5647f78afaaef677d" target="_blank">Ask</a>.</div><div><br></div><div>8. We get to hear what you need to do with the information once you have gone through the 5 Steps.</div><div><br></div><div><br></div><div>Trudy Rankin, is the host of the Online Business Launchpad Podcast, Director of West Island Digital and the founder of the Online Business Lift-Off program.</div><div><br></div><div><a href="https://onlinebusinessliftoff.com/wp-content/uploads/2021/08/Episode-68-How-To-Get-Started-With-Segmentation-So-You-Can-Serve-Your-Customers-Better-Transcript.docx" target="_blank">The transcript for this episode can be found here.</a></div><div><br></div><div>Resources</div><div><br></div><div><a href="https://www.amazon.com.au/gp/product/B07QZNNX36/ref=as_li_tl?ie=UTF8&amp;camp=247&amp;creative=1211&amp;creativeASIN=B07QZNNX36&amp;linkCode=as2&amp;tag=widaustralia1-22&amp;linkId=43ee0a5792ddfde5647f78afaaef677d" target="_blank">Ask Method</a></div><div><br></div><div><a href="https://www.linkedin.com/in/trudyrankin/" target="_blank">Linkedin</a></div><div><br></div><div><br></div><div>Visit us here at <a href="https://onlinebusinessliftoff.com/" target="_blank">https://onlinebusinessliftoff.com</a></div><div><br></div><div>If you'd like to reach out and say "hi" you can find Trudy on <a href="https://www.linkedin.com/in/trudyrankin/" target="_blank">LinkedIn</a>.</div>

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

<p>This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.</p>

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

<p>The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.</p>

Summary


Which of these statements best describes your business?

 •You have a stable...

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