When Chris “Mercer” Mercer started growing his Measurement Marketing business, he didn’t have a lot of money to put into ads.  So he developed a strategy that helped him get leads without a lot of effort.  And he continues to get leads from those same sources even today.

How did Mercer do it?

He adopted a guest podcasting strategy.

And in this episode he shares exactly how he went about it and how you can, too, even if you speak on podcasts that don’t have many listeners.

We talked about:  
Why not wanting to use analytics is like wanting to use diet pills to lose weight
How working in a narrow niche can make it seem difficult to attract your ideal audience
How Mercer got started using guest podcasting as a marketing strategy
Unforeseen long-term benefits of using a guest podcasting strategy
Hype and profitability
Why a “spray and pray” approach to marketing
Mercer’s process and pro tips for landing guest podcast appearances
Tips for people who would like Mercer to be on their podcast
Why it doesn’t matter if the podcast you are a guest on only has 2 listeners
How to be a good podcast guest
Brands and bridges

So if you’re looking for more leads, whether you’re just starting out or you’ve been in the business game for awhile, have a listen to what Mercer has to say about guest podcasting as a marketing strategy. 

There’s a lot of value there.

When Chris “Mercer” Mercer started growing his Measurement Marketing business, he didn’t have a lot of money to put into ads.  So he developed a strategy that helped him get leads without a lot of effort.  And he continues to get leads from those same sources even today.
How did Mercer do it?
He adopted a guest podcasting strategy.
And in this episode he shares exactly how he went about it and how you can, too, even if you speak on podcasts that don’t have many listeners.
We talked about:  
<ul>
<li aria-level="1">Why not wanting to use analytics is like wanting to use diet pills to lose weight</li>
<li aria-level="1">How working in a narrow niche can make it seem difficult to attract your ideal audience</li>
<li aria-level="1">How Mercer got started using guest podcasting as a marketing strategy</li>
<li aria-level="1">Unforeseen long-term benefits of using a guest podcasting strategy</li>
<li aria-level="1">Hype and profitability</li>
<li aria-level="1">Why a “spray and pray” approach to marketing</li>
<li aria-level="1">Mercer’s process and pro tips for landing guest podcast appearances</li>
<li aria-level="1">Tips for people who would like Mercer to be on their podcast</li>
<li aria-level="1">Why it doesn’t matter if the podcast you are a guest on only has 2 listeners</li>
<li aria-level="1">How to be a good podcast guest</li>
<li aria-level="1">Brands and bridges</li>
</ul>
So if you’re looking for more leads, whether you’re just starting out or you’ve been in the business game for awhile, have a listen to what Mercer has to say about guest podcasting as a marketing strategy. 
There’s a lot of value there.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

Advertisement