Ever had a career plan that completely fell apart, only to lead you to something even better? Kirsty Boden-Stuart did. She quit her job to start an ad agency, which quickly fizzled out. But instead of giving up, she turned to writing to make ends meet—and accidentally stumbled into a whole new career as the Head of Marketing for one of London’s largest social care organizations. And then she started her own side hustle helping freelance writers start their careers. 

Curious how she made the leap? This episode is packed with gems you won’t want to miss.

Kirsty Boden-Stuart is a seasoned marketer with a background that’s anything but traditional. She’s built her expertise from the ground up, starting with writing online to support herself and eventually leading the marketing efforts for a major nonprofit. Kirsty brings a wealth of real-world experience and practical insights into how storytelling and positive framing can transform your marketing strategy.

WE ALSO TALKED ABOUT
How Kirsty’s pivot from a failed startup to a marketing career shaped her approach to business.
The importance of consistent content creation and how it helped Kirsty build her confidence and skills.
Why positive storytelling is crucial in marketing, and how it engages your audience more effectively than fear-based tactics.
The unexpected ways that embracing new challenges can lead to career transformation.

Tune in to this episode to learn from Kirsty’s incredible journey and get actionable tips for your own business. Want to be notified when new episodes come up? Sign up here.

RESOURCES MENTIONED
Freelance Writers Online: The website Kirsty sold to Trudy that reignited Trudy’s love for writing.
StoryBrand by Donald Miller(affiliate link): Mentioned as a framework for understanding storytelling in marketing.
Write Like You Mean It:  Kirsty’s new website and newsletter.  

Want regular access to tips, techniques, and advice from experts about growing your business? Sign up here.

Ever had a career plan that completely fell apart, only to lead you to something even better? Kirsty Boden-Stuart did. She quit her job to start an ad agency, which quickly fizzled out. But instead of giving up, she turned to writing to make ends meet—and accidentally stumbled into a whole new career as the Head of Marketing for one of London’s largest social care organizations. And then she started her own side hustle helping freelance writers start their careers. 
Curious how she made the leap? This episode is packed with gems you won’t want to miss.
Kirsty Boden-Stuart is a seasoned marketer with a background that’s anything but traditional. She’s built her expertise from the ground up, starting with writing online to support herself and eventually leading the marketing efforts for a major nonprofit. Kirsty brings a wealth of real-world experience and practical insights into how storytelling and positive framing can transform your marketing strategy.
WE ALSO TALKED ABOUT
<ul>
<li aria-level="1">How Kirsty’s pivot from a failed startup to a marketing career shaped her approach to business.</li>
<li aria-level="1">The importance of consistent content creation and how it helped Kirsty build her confidence and skills.</li>
<li aria-level="1">Why positive storytelling is crucial in marketing, and how it engages your audience more effectively than fear-based tactics.</li>
<li aria-level="1">The unexpected ways that embracing new challenges can lead to career transformation.</li>
</ul>
Tune in to this episode to learn from Kirsty’s incredible journey and get actionable tips for your own business. Want to be notified when new episodes come up? Sign up<a href="https://onlinebusinessliftoff.com/newsletter/"> here</a>.
RESOURCES MENTIONED
<ul>
<li aria-level="1"><a href="https://freelancewritersonline.com">Freelance Writers Online</a>: The website Kirsty sold to Trudy that reignited Trudy’s love for writing.</li>
<li aria-level="1"><a href="https://geni.us/build-a-storybrand">StoryBrand by Donald Miller</a> (affiliate link): Mentioned as a framework for understanding storytelling in marketing.</li>
<li aria-level="1"><a href="https://www.writelikeyoumeanit.com/">Write Like You Mean It</a>:  Kirsty’s new website and newsletter.  </li>
</ul>
Want regular access to tips, techniques, and advice from experts about growing your business? Sign up<a href="https://onlinebusinessliftoff.com/newsletter/"> here</a>.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

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