When I first met Steph Gobraiel, from Virtual Associate Services, I was looking for someone who could do a small project for me. It was my first experience with a VA and I wasn’t sure what to expect. Spoiler alert, it turned out great. What I didn’t know at the time, though, was that I was Steph’s first client. And over the ensuing months, I had the privilege of watching as Steph’s business took off.I’ve talked with Steph on this podcast before (see Episode 29 - How to Reduce Overwhelm and Get More Done by Hiring your First Virtual Assistant). And for today’s episode, I talk with Steph again about where her business is now, how she has found her niche and what she's discovered along the way.
We talked about:
There is a time and place for niching down and it's NOT at the start of your business - [00:06:20]
Who her ideal client is and why she chooses them - [00:07:56]
What an OBM is - [00:11:12]
The difference between an office manager and an OBM - [00:12:52]
Steph’s light bulb moment when defining her niche and business focus - [00:16:30]
Key values and making time for family - [00:21:14]
The myth of the superwoman who can do everything - [00:26:30]
Plans for future growth and how to make that happen - [00:27:16]
Why business owners don't get the most out of their tech tools - [00:30:37]
A second lightbulb moment when the answer to the Superwoman problem became clear for Steph…and how it could become clear for you, too - [00:31:57]
Working out how to pay for outsourcing help - [00:33:15]

<div>When I first met Steph Gobraiel, from Virtual Associate Services, I was looking for someone who could do a small project for me. It was my first experience with a VA and I wasn’t sure what to expect. Spoiler alert, it turned out great. What I didn’t know at the time, though, was that I was Steph’s first client. And over the ensuing months, I had the privilege of watching as Steph’s business took off.</div><div>I’ve talked with Steph on this podcast before (see Episode 29 - How to Reduce Overwhelm and Get More Done by Hiring your First Virtual Assistant). And for today’s episode, I talk with Steph again about where her business is now, how she has found her niche and what she's discovered along the way.</div><div><br></div><div>We talked about:</div><ul><li>There is a time and place for niching down and it's NOT at the start of your business - [00:06:20]</li><li>Who her ideal client is and why she chooses them - [00:07:56]</li><li>What an OBM is - [00:11:12]</li><li>The difference between an office manager and an OBM - [00:12:52]</li><li>Steph’s light bulb moment when defining her niche and business focus - [00:16:30]</li><li>Key values and making time for family - [00:21:14]</li><li>The myth of the superwoman who can do everything - [00:26:30]</li><li>Plans for future growth and how to make that happen - [00:27:16]</li><li>Why business owners don't get the most out of their tech tools - [00:30:37]</li><li>A second lightbulb moment when the answer to the Superwoman problem became clear for Steph…and how it could become clear for you, too - [00:31:57]</li><li>Working out how to pay for outsourcing help - [00:33:15]</li></ul>

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

<p>This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.</p>

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

<p>The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.</p>

When I first met Steph Gobraiel, from Virtual Associate Services, I was looking for someone who could do a small project for me. It was...

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