If you’re like most small businesses, you’re working hard to market your products and services.  But how do you know what’s working and what’s not?

And if you don’t know what’s working (or not working), you’re not going to be able to do anything to improve.  And for most small businesses, even just a 1% improvement in their conversions would make a noticeable difference to the bottom line.

In this episode, ads expert, Ilana Wechsler from Teach Traffic shares what she’s learned over the years about running, first, a digital ads agency and then a community where she helps people get better at setting up and running paid ads. 

We talk about:
How Ilana got started with her Green Arrow Digital ad agency and how it grew and morphed over the years into a successful, but very full-on business
How success can bring its own problems and how downsizing helped her refocus on what mattered to her and generate new business models
Ilana’s realisation that hiring an Ad Agency for a small business is like buying a Ferrari to go get milk from your local shop … that’s not what they need
Starting her Teach Traffic community, learning how to teach and how running an ad agency helps with teaching concepts around paid ads
Why niching down can be useful for awhile, but isn’t always the answer
Why web design can make or break the power of ads to grow your business
Micro versus macro conversions and why conversion tracking really, really matters

So if you’re using ads in your business, or you’re thinking about getting started with ads, this episode is going to be thought provoking.

And be sure to sign up for Ilana’s $10 Remarketing Challenge (not an affiliate link).  I’ve done the challenge and I got A LOT of value out of it.

RESOURCES MENTIONED IN EPISODE:

Website:  https://teachtraffic.com/

$10 Remarketing Challenge:  https://teachtraffic.com/challenge/

If you’re like most small businesses, you’re working hard to market your products and services.  But how do you know what’s working and what’s not?
And if you don’t know what’s working (or not working), you’re not going to be able to do anything to improve.  And for most small businesses, even just a 1% improvement in their conversions would make a noticeable difference to the bottom line.
In this episode, ads expert, Ilana Wechsler from Teach Traffic shares what she’s learned over the years about running, first, a digital ads agency and then a community where she helps people get better at setting up and running paid ads. 
We talk about:
<ul>
<li aria-level="1">How Ilana got started with her Green Arrow Digital ad agency and how it grew and morphed over the years into a successful, but very full-on business</li>
<li aria-level="1">How success can bring its own problems and how downsizing helped her refocus on what mattered to her and generate new business models</li>
<li aria-level="1">Ilana’s realisation that hiring an Ad Agency for a small business is like buying a Ferrari to go get milk from your local shop … that’s not what they need</li>
<li aria-level="1">Starting her Teach Traffic community, learning how to teach and how running an ad agency helps with teaching concepts around paid ads</li>
<li aria-level="1">Why niching down can be useful for awhile, but isn’t always the answer</li>
<li aria-level="1">Why web design can make or break the power of ads to grow your business</li>
<li aria-level="1">Micro versus macro conversions and why conversion tracking really, really matters</li>
</ul>
So if you’re using ads in your business, or you’re thinking about getting started with ads, this episode is going to be thought provoking.
And be sure to sign up for <a href="https://teachtraffic.com/challenge/?utm_source=Online%20Business%20Launchpad%20Podcast&amp;utm_medium=Podcast%20Episode%20Description&amp;utm_campaign=Remarketing%20Challenge%20Signup">Ilana’s $10 Remarketing Challenge</a> (not an affiliate link).  I’ve done the challenge and I got A LOT of value out of it.
RESOURCES MENTIONED IN EPISODE:
Website:  <a href="https://teachtraffic.com/">https://teachtraffic.com/</a> 
$10 Remarketing Challenge:  <a href="https://teachtraffic.com/challenge/">https://teachtraffic.com/challenge/</a>

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

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