“Most people think SEO is dead. But it’s not. It’s just evolving into something far more interesting.”



John Horn doesn’t sugarcoat the reality of digital advertising in 2025. In this episode, we take a look at how businesses can stop wasting money on paid ads and how to prepare for the next wave of AI-driven advertising platforms like ChatGPT. Whether you’re running ads now or scared to even try, John brings clarity, strategy, and a calm ‘don’t-panic’ tone to a space full of noise.

John Horn is the CEO of Stub Group, a digital advertising agency that has helped clients generate over $500 million in revenue through profitable ad strategies. With over a decade of hands-on experience, John is known for helping businesses navigate complexity in a constantly shifting digital landscape.

WE ALSO TALKED ABOUT
Why AI platforms like ChatGPT are reshaping how ads will work
What small businesses need to know about GEO (Generative Engine Optimization)
How to prepare your business for AI-powered ad platforms, even before they’re fully launched
Why traditional SEO is actually more important than ever
How to stand out in AI search results with PR, data, and real human input
Common mistakes that lead to wasted ad spend (and how to avoid them)
A smart tracking tip that helped one B2B company cut out low-quality leads
How to use photos, stats, and content to get picked up by LLMs like ChatGPT
What kind of original content makes you rank in AI-generated search results

Tune in now to get practical, non-hype strategies for growing your business with paid ads and future-proofing your marketing.

And get regular access to tips, techniques and advice from experts about growing your business: https://onlinebusinessliftoff.com/newsletter/

RESOURCES MENTIONED
Stub Group website
Stub Group YouTube channel
Blog article on the state of Google ads suspensions in 2025



My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families: https://onlinebusinessliftoff.com/newsletter/

<blockquote>
&ldquo;Most people think SEO is dead. But it&rsquo;s not. It&rsquo;s just evolving into something far more interesting.&rdquo; 
</blockquote>
John Horn doesn&rsquo;t sugarcoat the reality of digital advertising in 2025. In this episode, we take a look at how businesses can stop wasting money on paid ads and how to prepare for the next wave of AI-driven advertising platforms like ChatGPT. Whether you&rsquo;re running ads now or scared to even try, John brings clarity, strategy, and a calm &lsquo;don&rsquo;t-panic&rsquo; tone to a space full of noise.
John Horn is the CEO of Stub Group, a digital advertising agency that has helped clients generate over $500 million in revenue through profitable ad strategies. With over a decade of hands-on experience, John is known for helping businesses navigate complexity in a constantly shifting digital landscape.
WE ALSO TALKED ABOUT
<ul>
<li aria-level="1">Why AI platforms like ChatGPT are reshaping how ads will work</li>
<li aria-level="1">What small businesses need to know about GEO (Generative Engine Optimization)</li>
<li aria-level="1">How to prepare your business for AI-powered ad platforms, even before they&rsquo;re fully launched</li>
<li aria-level="1">Why traditional SEO is actually more important than ever</li>
<li aria-level="1">How to stand out in AI search results with PR, data, and real human input</li>
<li aria-level="1">Common mistakes that lead to wasted ad spend (and how to avoid them)</li>
<li aria-level="1">A smart tracking tip that helped one B2B company cut out low-quality leads</li>
<li aria-level="1">How to use photos, stats, and content to get picked up by LLMs like ChatGPT</li>
<li aria-level="1">What kind of original content makes you rank in AI-generated search results</li>
</ul>
Tune in now to get practical, non-hype strategies for growing your business with paid ads and future-proofing your marketing.
And get regular access to tips, techniques and advice from experts about growing your business:<a href="https://onlinebusinessliftoff.com/newsletter/"> https://onlinebusinessliftoff.com/newsletter/</a>
RESOURCES MENTIONED
<ul>
<li aria-level="1"><a href="https://www.stubgroup.com">Stub Group website</a></li>
<li aria-level="1">Stub Group <a href="https://www.youtube.com/@stubgroup">YouTube channel</a></li>
<li aria-level="1">Blog article on <a href="https://stubgroup.com/blog/the-state-of-google-ads-suspensions-2025/">the state of Google ads suspensions in 2025</a> </li>
</ul>
My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families:<a href="https://onlinebusinessliftoff.com/newsletter/"> https://onlinebusinessliftoff.com/newsletter/</a>

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

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