“When New Zealand won the America's Cup, it wasn’t the biggest budget that won, it was one key question: Will it make the boat go faster?”

That same philosophy drives Colin Clapp’s content strategy in a world now ruled by AI-driven search. If you’ve been told that SEO is dead, buckle up because Colin is here to explain why that couldn’t be further from the truth.

Colin Clapp has been in the content trenches for years, helping creators and businesses grow visibility through smart, structured content strategies. From traditional SEO to adapting to the rise of AI search, he brings experience, clarity, and actionable frameworks, like his One Click Content Optimization approach, that get results.

WE ALSO TALKED ABOUT
Why SEO is not dead—and what small business owners need to understand instead
The “table stakes” every piece of content needs (hint: meta titles and descriptions still matter)
How structure helps AI and traditional search engines find and rank your content
Why internal linking is crucial—and how to avoid content cannibalization
What schema is, and how it quietly powers discoverability (even if you're not a developer)
Colin’s “F1 car” analogy that makes optimization strategies finally make sense
The rise of AI search—and what it means for your content's future visibility
Practical ways non-techies can improve their site's structure and speed

CALL TO ACTION

Tune in to this episode and find out what still works—and what’s changed—when it comes to being found online.

👉 “Get regular access to tips, techniques and advice from experts about growing your business”
https://onlinebusinessliftoff.com/newsletter/

RESOURCES MENTIONED
Colin’s Website: Online Marketing Done 4 You
Colin’s YouTube Video:The 5 Pillars Framework - How to Optimize Content for Traditional SEO & AI Search (AEO & GEO):
Colin’s framework: One Click Content Optimization

My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families: https://onlinebusinessliftoff.com/newsletter/

&ldquo;When New Zealand won the America's Cup, it wasn&rsquo;t the biggest budget that won, it was one key question: Will it make the boat go faster?&rdquo;
That same philosophy drives Colin Clapp&rsquo;s content strategy in a world now ruled by AI-driven search. If you&rsquo;ve been told that SEO is dead, buckle up because Colin is here to explain why that couldn&rsquo;t be further from the truth.
Colin Clapp has been in the content trenches for years, helping creators and businesses grow visibility through smart, structured content strategies. From traditional SEO to adapting to the rise of AI search, he brings experience, clarity, and actionable frameworks, like his One Click Content Optimization approach, that get results.
WE ALSO TALKED ABOUT
<ul>
<li aria-level="1">Why SEO is not dead&mdash;and what small business owners need to understand instead</li>
<li aria-level="1">The &ldquo;table stakes&rdquo; every piece of content needs (hint: meta titles and descriptions still matter)</li>
<li aria-level="1">How structure helps AI and traditional search engines find and rank your content</li>
<li aria-level="1">Why internal linking is crucial&mdash;and how to avoid content cannibalization</li>
<li aria-level="1">What schema is, and how it quietly powers discoverability (even if you're not a developer)</li>
<li aria-level="1">Colin&rsquo;s &ldquo;F1 car&rdquo; analogy that makes optimization strategies finally make sense</li>
<li aria-level="1">The rise of AI search&mdash;and what it means for your content's future visibility</li>
<li aria-level="1">Practical ways non-techies can improve their site's structure and speed</li>
</ul>
CALL TO ACTION
Tune in to this episode and find out what still works&mdash;and what&rsquo;s changed&mdash;when it comes to being found online.
👉 &ldquo;Get regular access to tips, techniques and advice from experts about growing your business&rdquo; <a href="https://onlinebusinessliftoff.com/newsletter/">https://onlinebusinessliftoff.com/newsletter/</a>
RESOURCES MENTIONED
<ul>
<li aria-level="1">Colin&rsquo;s Website:<a href="https://onlinemarketingdone4you.com"> </a>&nbsp;<a href="https://onlinemarketingdone4you.com/?utm_source=Online-Business-Laundpad-Podcast&amp;utm_medium=Shownotes&amp;utm_content=Resources-Mentioned&amp;utm_campaign=Episode-240">Online Marketing Done 4 You</a></li>
<li aria-level="1">Colin&rsquo;s YouTube Video:<a href="https://www.youtube.com/watch?v=zVq3BZ3Tf2Q&amp;utm_source=Online-Business-Laundpad-Podcast&amp;utm_medium=Shownotes&amp;utm_content=Resources-Mentioned&amp;utm_campaign=Episode-240"> The 5 Pillars Framework - How to Optimize Content for Traditional SEO &amp; AI Search (AEO &amp; GEO):</a></li>
<li aria-level="1">Colin&rsquo;s framework: <a href="https://onlinemarketingdone4you.com/about-one-click-seo-content-optimization/?utm_source=Online-Business-Laundpad-Podcast&amp;utm_medium=Shownotes&amp;utm_content=Resources-Mentioned&amp;utm_campaign=Episode-240">One Click Content Optimization</a></li>
</ul>
My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families:<a href="https://onlinebusinessliftoff.com/newsletter/"> https://onlinebusinessliftoff.com/newsletter/</a>

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.