Beau Button’s lifelong passion for computers and software naturally led him to the world of gaming. So when a childhood friend suggested they start their own game company, he said yes.  That gaming company eventually became Atlas Reality, where gamers can earn cold, hard cash for playing a game that layers virtual real estate over real locations.

Building a business from scratch in the software-as-a-service industry definitely comes with its challenges.  Gaming is its own unique space, and the customer base can be a very demanding community. We talked about how Beau and his teammates learned early on how important it is to put the customer experience first.  

We also discussed:
What it was like transition to a virtual real estate platform and the concept of virtual real estate
Completely made up virtual environments versus real-world locations
Generating virtual rent from virtual land and the revenue model behind it
How they use the concept of a “treasury” in managing revenue and determining virtual rent levels
How gamers actually earn money
Some of the ideas Beau has for using the game to make it possible for players to gain further education and increase their financial literacy
Future plans for expanding revenue sources and ideas of what the game might look like in the future

If you’re interested in gaming and/or gaming-to-earn or even just what it’s like to build a SaaS (Software as a Service) business, have a listen.  Beau has a lot to share.



RESOURCES MENTIONED:

Websites:https://www.atlasreality.com/ and https://www.atlasearth.com/

Connect With Beau on LinkedIn:  https://www.linkedin.com/in/beaubutton/

Beau Button’s lifelong passion for computers and software naturally led him to the world of gaming. So when a childhood friend suggested they start their own game company, he said yes.  That gaming company eventually became Atlas Reality, where gamers can earn cold, hard cash for playing a game that layers virtual real estate over real locations.
Building a business from scratch in the software-as-a-service industry definitely comes with its challenges.  Gaming is its own unique space, and the customer base can be a very demanding community. We talked about how Beau and his teammates learned early on how important it is to put the customer experience first.  
We also discussed:
<ul>
<li aria-level="1">What it was like transition to a virtual real estate platform and the concept of virtual real estate</li>
<li aria-level="1">Completely made up virtual environments versus real-world locations</li>
<li aria-level="1">Generating virtual rent from virtual land and the revenue model behind it</li>
<li aria-level="1">How they use the concept of a “treasury” in managing revenue and determining virtual rent levels</li>
<li aria-level="1">How gamers actually earn money</li>
<li aria-level="1">Some of the ideas Beau has for using the game to make it possible for players to gain further education and increase their financial literacy</li>
<li aria-level="1">Future plans for expanding revenue sources and ideas of what the game might look like in the future</li>
</ul>
If you’re interested in gaming and/or gaming-to-earn or even just what it’s like to build a SaaS (Software as a Service) business, have a listen.  Beau has a lot to share.
 
RESOURCES MENTIONED:
Websites:  <a href="https://www.atlasreality.com/">https://www.atlasreality.com</a>/ and <a href="https://www.atlasearth.com/">https://www.atlasearth.com/</a> 
Connect With Beau on LinkedIn:  <a href="https://www.linkedin.com/in/beaubutton/">https://www.linkedin.com/in/beaubutton/</a>

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

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