When Brent Zahradnik was living in Florida in 2015, he was working in a totally unrelated industry to online advertising, although he did have a couple of years of experience with advertising. 

But then he met a friend who was selling on Amazon.  This friend had developed some great connections with some factories that had not done very well in the economic downturn in 2008, 2009 and had since been retooled.  Brent’s friend was basically wholesaling and taking those products and selling them on Amazon. 

And this guy came to Brent one day and said, Hey, there's advertising on Amazon, can you help me with this?

And Brent’s first response to that was actually “there's advertising on Amazon? I had no idea that existed!”

Fast forward to today and Brent has a team of 20 people who work with him to help businesses advertise on Amazon.

In this episode we talk about:
Building that team and Brent’’s criteria for bringing people onboard as team members
What you need to have in place in order to have a successful advertising campaign
Amazon ads and the creatives for them
The role that product listings play in a successful campaign
Clicks versus conversions
Tricky categories, e.g. clothing
The cottage industry that has developed around creating tools to help Amazon sellers
Standing out from other 3rd party sellers

RESOURCES MENTIONED
Website:  https://www.amzpathfinder.com/
Tools to help sellers
Zoof:  https://www.zoof.com/
Intentwise:  https://www.intentwise.com/
ZonGuru:  https://www.zonguru.com/
Datadive:  https://datadive.com.au/

When Brent Zahradnik was living in Florida in 2015, he was working in a totally unrelated industry to online advertising, although he did have a couple of years of experience with advertising. 
But then he met a friend who was selling on Amazon.  This friend had developed some great connections with some factories that had not done very well in the economic downturn in 2008, 2009 and had since been retooled.  Brent’s friend was basically wholesaling and taking those products and selling them on Amazon. 
And this guy came to Brent one day and said, Hey, there's advertising on Amazon, can you help me with this?
And Brent’s first response to that was actually “there's advertising on Amazon? I had no idea that existed!”
Fast forward to today and Brent has a team of 20 people who work with him to help businesses advertise on Amazon.
In this episode we talk about:
<ul>
<li aria-level="1">Building that team and Brent’’s criteria for bringing people onboard as team members</li>
<li aria-level="1">What you need to have in place in order to have a successful advertising campaign</li>
<li aria-level="1">Amazon ads and the creatives for them</li>
<li aria-level="1">The role that product listings play in a successful campaign</li>
<li aria-level="1">Clicks versus conversions</li>
<li aria-level="1">Tricky categories, e.g. clothing</li>
<li aria-level="1">The cottage industry that has developed around creating tools to help Amazon sellers</li>
<li aria-level="1">Standing out from other 3rd party sellers</li>
</ul>
RESOURCES MENTIONED
<ul>
<li aria-level="1">Website:  <a href="https://www.amzpathfinder.com/">https://www.amzpathfinder.com/</a> </li>
<li aria-level="1">Tools to help sellers</li>
<ul>
<li aria-level="2">Zoof:  <a href="https://www.zoof.com/">https://www.zoof.com/</a></li>
<li aria-level="2">Intentwise:  <a href="https://www.intentwise.com/">https://www.intentwise.com/</a></li>
<li aria-level="2">ZonGuru:  <a href="https://www.zonguru.com/">https://www.zonguru.com/</a> </li>
<li aria-level="2">Datadive:  <a href="https://datadive.com.au/">https://datadive.com.au/</a> </li>
</ul>
</ul>

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

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