"I asked Ron if AI was going to eat his job for lunch—he said yes and no.”

That mix of realism and optimism sets the tone for this episode. When AI started disrupting his on-camera spokesperson business, Ron Desi didn’t panic—he pivoted. And he used the same technology that threatened his income to build a completely new opportunity, including an email list of 1300 people in just 55 days using a personality-based quiz that hit all the right notes.

Ron Desi is the founder of Growth Vids and a seasoned video strategist with a background in business education. For over a decade, he's helped companies communicate with clarity and authenticity through video. Now, he's embracing change and leading the way on how to adapt—creatively and strategically—in an AI-powered world.

WE ALSO TALKED ABOUT
The reality of AI’s impact on service-based businesses
Why Ron is pivoting away from video production and toward video strategy
How authenticity beats automation (especially in industries like law)
Ron’s thoughtful use of Gemini, ChatGPT, and Claude to brainstorm, write, and research
The surprising way Dungeons & Dragons is helping autistic teens build confidence
How he created a quiz that deeply resonated with his niche audience
The step-by-step approach he used to design the quiz with AI input
Ron’s long-term plan to build a business around what he loves—and why YouTube is part of it

If you're worried about how AI is changing the game, this episode is proof that you can use it to create new opportunities, not just survive disruption.

Get regular access to tips, techniques and advice from experts about growing your business:
👉 https://onlinebusinessliftoff.com/newsletter

## RESOURCES MENTIONED
GrowthVids.com – Ron’s site for video strategy and spokesperson services
Dungeon Noob – Ron’s D&D YouTube channel
Gemini, ChatGPT, Claude – AI tools Ron uses to strategize and create

My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families:  👉 https://onlinebusinessliftoff.com/newsletter

"I asked Ron if AI was going to eat his job for lunch&mdash;he said yes&nbsp;and no.&rdquo;
That mix of realism and optimism sets the tone for this episode. When AI started disrupting his on-camera spokesperson business, Ron Desi didn&rsquo;t panic&mdash;he pivoted. And he used the same technology that threatened his income to build a completely new opportunity, including an email list of 1300 people in just 55 days using a personality-based quiz that hit all the right notes.
Ron Desi is the founder of Growth Vids and a seasoned video strategist with a background in business education. For over a decade, he's helped companies communicate with clarity and authenticity through video. Now, he's embracing change and leading the way on how to adapt&mdash;creatively and strategically&mdash;in an AI-powered world.
WE ALSO TALKED ABOUT
<ul>
<li aria-level="1">The reality of AI&rsquo;s impact on service-based businesses</li>
<li aria-level="1">Why Ron is pivoting away from video production and toward video strategy</li>
<li aria-level="1">How authenticity beats automation (especially in industries like law)</li>
<li aria-level="1">Ron&rsquo;s thoughtful use of Gemini, ChatGPT, and Claude to brainstorm, write, and research</li>
<li aria-level="1">The surprising way Dungeons &amp; Dragons is helping autistic teens build confidence</li>
<li aria-level="1">How he created a quiz that deeply resonated with his niche audience</li>
<li aria-level="1">The step-by-step approach he used to design the quiz with AI input</li>
<li aria-level="1">Ron&rsquo;s long-term plan to build a business around what he loves&mdash;and why YouTube is part of it</li>
</ul>
If you're worried about how AI is changing the game, this episode is proof that you can use it to create new opportunities, not just survive disruption.
Get regular access to tips, techniques and advice from experts about growing your business: 👉<a href="https://onlinebusinessliftoff.com/newsletter"> https://onlinebusinessliftoff.com/newsletter</a>
## RESOURCES MENTIONED
<ul>
<li aria-level="1"><a href="GrowthVids.com">GrowthVids.com</a> &ndash; Ron&rsquo;s site for video strategy and spokesperson services</li>
<li aria-level="1"><a href="https://www.youtube.com/@DungeonNoob">Dungeon Noob</a> &ndash; Ron&rsquo;s D&amp;D YouTube channel</li>
<li aria-level="1"><a href="https://gemini.google.com">Gemini,</a>&nbsp;<a href="https://chat.openai.com">ChatGPT</a>, <a href="https://claude.ai">Claude</a> &ndash; AI tools Ron uses to strategize and create</li>
</ul>
My newsletter is for people who need a way to make money from home so they can build a better life for themselves and their families:&nbsp; 👉<a href="https://onlinebusinessliftoff.com/newsletter"> https://onlinebusinessliftoff.com/newsletter</a>

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.