Interview With Meredith Kallaher

Marker - Write your brand story and put it wit

Marker - Donald Miller - make the client the h

Marker - Your business is the guide

Marker - There's a cheatsheet you can use ...

Marker - Meredith's process for making the cli

Marker - A new conversion testing strategy

Marker - Do people need help with deciphering 

Marker - Write, then test

Having great copy for your website, your sales pages, your emails and your ads is super important for getting people to buy from you … whether you’re simply asking them to trade their email address for a digital download, or asking them to pull out their wallet and purchase something.

The tough reality is that writing great copy that converts is a skill that can take a long time to get good at.  It’s all about practice, practice, practice.

Fortunately, we don’t have to reinvent the wheel.  There are some great frameworks out there that can help you learn how to write great copy a lot faster.

In this episode, I talk with Meredith Kallaher, a conversion copywriting expert.  We talked about:
The conversion copywriting framework that she uses and how it will make things so much easier, not just once, not just twice, but lots
Why you need to make your customer the hero, not you.  
Shortcuts you can use to get your copy done more quickly
The 3-step process that Meredith uses to create and optimise her conversion copy (spoiler alert, it involves testing)
Why knowing your numbers is so important (and why you shouldn’t let your Google Analytics dashboard scare you away from tracking your numbers

If you’re wanting better copy that converts, this podcast episode is full of tips and techniques you can use to help you get that copy.

So, if you’re interested, have a listen.  You’ll be glad you did.

Having great copy for your website, your sales pages, your emails and your ads is super important for getting people to buy from you … whether you’re simply asking them to trade their email address for a digital download, or asking them to pull out their wallet and purchase something.
The tough reality is that writing great copy that converts is a skill that can take a long time to get good at.  It’s all about practice, practice, practice.
Fortunately, we don’t have to reinvent the wheel.  There are some great frameworks out there that can help you learn how to write great copy a lot faster.
In this episode, I talk with Meredith Kallaher, a conversion copywriting expert.  We talked about:
<ul>
<li aria-level="1">The conversion copywriting framework that she uses and how it will make things so much easier, not just once, not just twice, but lots</li>
<li aria-level="1">Why you need to make your customer the hero, not you.  </li>
<li aria-level="1">Shortcuts you can use to get your copy done more quickly</li>
<li aria-level="1">The 3-step process that Meredith uses to create and optimise her conversion copy (spoiler alert, it involves testing)</li>
<li aria-level="1">Why knowing your numbers is so important (and why you shouldn’t let your Google Analytics dashboard scare you away from tracking your numbers</li>
</ul>
If you’re wanting better copy that converts, this podcast episode is full of tips and techniques you can use to help you get that copy.
So, if you’re interested, have a listen.  You’ll be glad you did.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

This podcast is for new and emerging online business owners who are determined to do what it takes to reach their financial goals, help people along the way and learn a bunch of useful new skills. Have a love/hate relationship with the tech? We talk about that. Not sure you have what it takes to achieve success? We talk about that, too, plus how to deal with mindset challenges. Trudy Rankin, Founder of the Online Business Program, shares actionable tips that will help you really get your business growing, as well as interviews with experts and inspiring stories so that you can grow your online business with confidence.

Online Business Launchpad | Start An Online Business | Online Business Growth

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

The Online Business Launchpad podcast shares tips, techniques and stories from small business owners who have solved problems and challenges like the ones you face.  This podcast is for you if you want to increase revenue and profits without burning out so that you can have more time for yourself and your family and more choices in how you live your life.

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