Return on Investment (ROI). Every business leader knows what it is, and knows it’s important, but how many really have put a plan in practice to build a healthy ROI in their marketing? In this episode, Amy Appleton, Director of Marketing at BELAY, rejoins the podcast to talk with LZ about all things ROI. They’ll discuss what a good ROI looks like, how to know when you’re succeeding with ROI, what to do when things go wrong, what type of technology can help, and more. 

Welcome to episode 121 of One Next Step. 

Return on Investment (ROI). Every business leader knows what it is, and knows it’s important, but how many really have put a plan in practice to build a healthy ROI in their marketing? In this episode, Amy Appleton, Director of Marketing at BELAY, rejoins the podcast to talk with LZ about all things ROI. They’ll discuss what a good ROI looks like, how to know when you’re succeeding with ROI, what to do when things go wrong, what type of technology can help, and more.  Welcome to episode 121 of One Next Step.

It’s time to run your business – and stop letting it run you. One Next Step, hosted by BELAY CEO and author Tricia Sciortino and Lisa Zeeveld, CFO and COO, is the most practical business podcast in the world. It provides tangible takeaways and actionable insights for listeners every week so leaders can affect change in their business immediately. Because after working with thousands of entrepreneurs, executives, and organizations, powerhouse virtual staffing company BELAY has the real-world business knowledge to help real-life leaders get more done and see more results. World-renown guests like Daymond John and Michael Hyatt join Tricia and Lisa weekly to share the small steps, experiences, coaching and resources that have helped them propel their businesses and lead with confidence. For podcast show notes and additional resources on business growth for the business owner, visit OneNextStepPodcast.com

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