Return on Investment (ROI). Every business leader knows what it is, and knows it’s important, but how many really have put a plan in practice to build a healthy ROI in their marketing? In this episode, Amy Appleton, Director of Marketing at BELAY, rejoins the podcast to talk with LZ about all things ROI. They’ll discuss what a good ROI looks like, how to know when you’re succeeding with ROI, what to do when things go wrong, what type of technology can help, and more. 

Welcome to episode 121 of One Next Step. 

Return on Investment (ROI). Every business leader knows what it is, and knows it’s important, but how many really have put a plan in practice to build a healthy ROI in their marketing? In this episode, Amy Appleton, Director of Marketing at BELAY, rejoins the podcast to talk with LZ about all things ROI. They’ll discuss what a good ROI looks like, how to know when you’re succeeding with ROI, what to do when things go wrong, what type of technology can help, and more.  Welcome to episode 121 of One Next Step.

It’s time to run your business – and stop letting it run you. One Next Step, hosted by BELAY CEO and author Tricia Sciortino and Lisa Zeeveld, CFO and COO, is the most practical business podcast in the world. It provides tangible takeaways and actionable insights for listeners every week so leaders can affect change in their business immediately. Because after working with thousands of entrepreneurs, executives, and organizations, powerhouse virtual staffing company BELAY has the real-world business knowledge to help real-life leaders get more done and see more results. World-renown guests like Daymond John and Michael Hyatt join Tricia and Lisa weekly to share the small steps, experiences, coaching and resources that have helped them propel their businesses and lead with confidence. For podcast show notes and additional resources on business growth for the business owner, visit OneNextStepPodcast.com

One Next Step: Management Tips & Tools for Small Business Owners

121: Managing your Marketing ROI

If you find yourself thinking you need to grow before you can start bringing on help, you might have it backwards. Often, investing in the right people can free you up to focus on growing far more efficiently than you could on your own. Today’s guests are a powerful team who have learned this truth through firsthand experience: Geoff Welch and Trúc Towns.

Geoff is a leadership consultant helping growth-focused leaders simplify their work so they can accomplish more than they thought possible. When he was ready to delegate some of his administrative work, he brought on Trúc, an experienced executive assistant he found through BELAY. Trúc and Geoff talk with Tricia about their experience of learning to work together and their top tips for getting started working with a virtual assistant. Geoff also explains how delegation has allowed him to play to his strengths in both his career and his personal life. 

3 Key Takeaways

1. Every person with a remarkable impact started with a belief in what was possible. 

If you have an idea and a passion for carrying it out, there’s no reason why you can’t make an impact on a national or even global scale. The people you look up to now were once starting out just like you. 

2. No matter your situation, there is help out there for you. 

Many of us think we need to grow more before we can ask for help, but we tend to have it backwards. No matter where you live or how small your business might be, there are steps you can take today to start investing in the support you need. And when you begin to delegate, it will give you the freedom to focus on growing your impact. 

3. Delegation is a collaborative process.

A great virtual assistant balances proactivity with a willingness to take things one step at a time. If you’re not sure how to delegate, they can help you figure out next steps. It’s OK to start small, as long as you’re starting somewhere! 


Links and Resources:
Geoff Welch’s website
BELAY Virtual Assistants

If you find yourself thinking you need to grow before you can start bringing on help, you might have it backwards. Often, investing in the right people can free you up to focus on growing far more efficiently than you could on your own. Today’s guests are a powerful team who have learned this truth through firsthand experience: Geoff Welch and Trúc Towns. Geoff is a leadership consultant helping growth-focused leaders simplify their work so they can accomplish more than they thought possible. When he was ready to delegate some of his administrative work, he brought on Trúc, an experienced executive assistant he found through BELAY. Trúc and Geoff talk with Tricia about their experience of learning to work together and their top tips for getting started working with a virtual assistant. Geoff also explains how delegation has allowed him to play to his strengths in both his career and his personal life.  3 Key Takeaways 1. Every person with a remarkable impact started with a belief in what was possible.  If you have an idea and a passion for carrying it out, there’s no reason why you can’t make an impact on a national or even global scale. The people you look up to now were once starting out just like you.  2. No matter your situation, there is help out there for you.  Many of us think we need to grow more before we can ask for help, but we tend to have it backwards. No matter where you live or how small your business might be, there are steps you can take today to start investing in the support you need. And when you begin to delegate, it will give you the freedom to focus on growing your impact.  3. Delegation is a collaborative process. A great virtual assistant balances proactivity with a willingness to take things one step at a time. If you’re not sure how to delegate, they can help you figure out next steps. It’s OK to start small, as long as you’re starting somewhere!  Links and Resources:
<ul>
<li><a href="https://geoffwelch.com/">Geoff Welch’s website</a></li>
<li><a href="https://belaysolutions.com/services/assistants/?=undefined">BELAY Virtual Assistants</a></li>
</ul>

129: Elevate Your Impact: Unlocking Potential with a Virtual Assistant

In today's fast-paced and interconnected world, harnessing the power of technology and artificial intelligence has become essential for businesses and professionals aiming to thrive in their respective fields. Today, we have the privilege of hearing from a remarkable duo who have embraced the potential of AI to enhance their productivity and streamline their work processes.

Wes Gay is a StoryBrand Certified Guide, Agency Owner, and Private Workshop Facilitator. And since 2016, he’s helped hundreds of organizations find clarity with StoryBrand. Jodi Reiter is an accomplished Executive Assistant, bringing a wealth of experience from the marketing, advertising and photography industries as she supports Wes. They sat down with Ryan to share their experiences, strategies and success stories in utilizing AI to collaborate more efficiently and achieve remarkable outcomes. Listeners will learn about the most impactful AI tools on the market and how to weave them into your daily workflow.

Welcome to Episode 128 of One Next Step.

In today's fast-paced and interconnected world, harnessing the power of technology and artificial intelligence has become essential for businesses and professionals aiming to thrive in their respective fields. Today, we have the privilege of hearing from a remarkable duo who have embraced the potential of AI to enhance their productivity and streamline their work processes.
Wes Gay is a StoryBrand Certified Guide, Agency Owner, and Private Workshop Facilitator. And since 2016, he’s helped hundreds of organizations find clarity with StoryBrand. Jodi Reiter is an accomplished Executive Assistant, bringing a wealth of experience from the marketing, advertising and photography industries as she supports Wes. They sat down with Ryan to share their experiences, strategies and success stories in utilizing AI to collaborate more efficiently and achieve remarkable outcomes. Listeners will learn about the most impactful AI tools on the market and how to weave them into your daily workflow.
Welcome to Episode 128 of One Next Step.

128: Collaborative Intelligence: Unleashing the Power of AI-Assisted Productivity

Today on the podcast, we have a special episode courtesy of our friends at the Maxwell Leadership Podcast. BELAY CFO Lisa Zeeveld sat down with Mark Cole recently to co-host an episode of the Maxwell Leadership Podcast about how to get time back as a leader.

The conversation was so great that we wanted to be sure our One Next Step listeners could hear it too.

Today on the podcast, we have a special episode courtesy of our friends at the Maxwell Leadership Podcast. BELAY CFO Lisa Zeeveld sat down with Mark Cole recently to co-host an episode of the Maxwell Leadership Podcast about how to get time back as a leader.
The conversation was so great that we wanted to be sure our One Next Step listeners could hear it too.

121: Managing your Marketing ROI

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