Social media and email marketing are powerful tools for reaching new customers and prospects, but using them effectively requires a shift in perspective. To talk about this topic, we’re joined by Kevin Jennings, owner of Junction 32.   Kevin will share some practical tips for making the most of your social media presence, measuring your marketing success, and helping people transition from followers and subscribers into customers. If you’re a business owner who’s struggling to get traction with social media and email marketing, or you don’t have a strong online presence yet and want to get started, this episode is full of great advice.