As business leaders, we can sometimes hear the term “go-to-market” and immediately think “marketing.” But that is only part of the equation and Sangram Vajre is here to tell us why.  In this episode, we are joined for a second time by Sangram Vajre, Co-Founder and Chief Evangelist of Terminus. He offers his unique take on go-to-market strategies (aka, bringing new products and new business to the market). He will tell us about his 4 questions that help launch products, create ideal customers, and gain a competitive advantage.  He’ll explain the basics of a go-to-market strategy and how leaders can effectively begin using it to take their organization to the next level.  Welcome to episode 75 of One Next Step.

<p>As business leaders, we can sometimes hear the term “go-to-market” and immediately think “marketing.” But that is only part of the equation and Sangram Vajre is here to tell us why.  In this episode, we are joined for a second time by Sangram Vajre, Co-Founder and Chief Evangelist of Terminus. He offers his unique take on go-to-market strategies (aka, bringing new products and new business to the market). He will tell us about his 4 questions that help launch products, create ideal customers, and gain a competitive advantage.  He’ll explain the basics of a go-to-market strategy and how leaders can effectively begin using it to take their organization to the next level.  Welcome to episode 75 of One Next Step.</p>

It’s time to run your business – and stop letting it run you. One Next Step, hosted by BELAY CEO and author Tricia Sciortino and Lisa Zeeveld, CFO and COO, is the most practical business podcast in the world. It provides tangible takeaways and actionable insights for listeners every week so leaders can affect change in their business immediately. Because after working with thousands of entrepreneurs, executives, and organizations, powerhouse virtual staffing company BELAY has the real-world business knowledge to help real-life leaders get more done and see more results. World-renown guests like Daymond John and Michael Hyatt join Tricia and Lisa weekly to share the small steps, experiences, coaching and resources that have helped them propel their businesses and lead with confidence. For podcast show notes and additional resources on business growth for the business owner, visit OneNextStepPodcast.com

One Next Step: Management Tips & Tools for Small Business Owners

As business leaders, we can sometimes hear the term “go-to-market” and immediately think “marketing.” But that is only part of the equation and Sangram Vajre is here to tell us why.  In this episode, we are joined for a second time by Sangram...

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