In this week’s episode, Lisa and Tricia talk with someone who is highly respected both in the for-profit and nonprofit world — Jeff Henderson. He’ll discuss a concept most entrepreneurs think about as they are launching but usually leave behind in the hustle and bustle of a task-oriented workplace. During those early days when you are trying to get your feet off the ground, you may not have the time or cash flow for your team to strategize and plan big. What leaders sometimes fail to focus on is — what are the true needs of our customers? How can we meet them where they are? And the biggest concept: why doing good is just plain good business.  Welcome to episode 34 of One Next Step.