The number one complaint prospects have about salespeople is they talk too much. Also, business leaders' common complaints about salespeople aren't meeting their sales quote; it's typically related to things like a bad attitude, not being a team player, or being overly aggressive with prospects. Soft skills resolve all of these issues. However, most leaders focus on hiring new sales team members based on hard skills like industry and selling experience.

In this episode, we'll be talking about how emotional intelligence and soft skills produce hard sales results with Colleen Stanley, a sales trainer and the president of SalesLeadership, Inc., a sales development firm. She will talk with us about how to build high-performing sales teams through the power of emotional intelligence.

Welcome to episode nine of One Next Step.