Small businesses have to maximize the effectiveness and contribution of every investment and every resource to grow. Acquiring new customers is a priority with or without a team member dedicated solely to sales or marketing. Sales and marketing cannot wait if you want to grow beyond where you are. So, what do you do if you’re short on time to do-it-yourself and don’t have enough money to hire someone else? Today, we’re going to answer that question.

In this episode, we’ll be talking about how to market your business without a marketing person on your team and introducing a strategy referred to as ‘marketing by committee.’ We’ll be joined by Amy Appleton, BELAY’s Director of Marketing. She is going to help you leverage your existing resources to market and grow your organization.

Welcome to episode eight of One Next Step.