Elections are little more than high-stakes selling exercises -- they sell ideas, visions, candidates.

So who better to talk us through the sizzle that goes into the sell than Australian advertising guru, Russel Howcroft.

Russel will feature in each episode of the On The Trail. Here's a bite-sized edition of his first segment.

Elections are little more than high-stakes selling exercises -- they sell ideas, visions, candidates.
So who better to talk us through the sizzle that goes into the sell than Australian advertising guru, Russel Howcroft.
Russel will feature in each episode of the On The Trail. Here's a bite-sized edition of his first segment.

Before you get to the ballot box, join Nine's Charles Croucher On The Trail.

On The Trail: Election 2022 speaks with Australia’s best political minds to condense years of fires, floods, lockdowns, lies, crises and cost increases into the one decision we all have to make.

Spot the spin with veteran adman and 3AW radio host Russel Howcroft.

New episodes are released on Friday.

Before you get to the ballot box, join Nine's Charles Croucher&nbsp;On The Trail.
On The Trail: Election 2022&nbsp;speaks with Australia&rsquo;s best political minds to condense years of fires, floods, lockdowns, lies, crises and cost increases into the one decision we all have to make.
Spot the spin with veteran adman and 3AW radio host Russel Howcroft.
New episodes are released on Friday.

On The Trail: Election 2022

Before you get to the ballot box, join Nine's Charles Croucher On The Trail.

On The Trail: Election 2022 speaks with Australia’s best political minds to condense years of fires, floods, lockdowns, lies, crises and cost increases into the one decision we all have to make.

Spot the spin with veteran adman and 3AW radio host Russel Howcroft.

New episodes are released on Friday. 

Before you get to the ballot box, join Nine's Charles Croucher&nbsp;On The Trail.
On The Trail: Election 2022&nbsp;speaks with Australia&rsquo;s best political minds to condense years of fires, floods, lockdowns, lies, crises and cost increases into the one decision we all have to make.
Spot the spin with veteran adman and 3AW radio host Russel Howcroft.
New episodes are released on Friday.&nbsp;

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