The Prime Minister has a few nicknames. One he gave himself, ScoMo, while another was handed to him by others. This moniker is typically used as a sledge but renowned adman Russel Howcroft wonders if in a high stakes sales pitch like an election, does it actually help - not hurt - to be Scotty From Marketing?

The Prime Minister has a few nicknames. One he gave himself, ScoMo, while another was handed to him by others. This moniker is typically used as a sledge but renowned adman Russel Howcroft wonders if in a high stakes sales pitch like an election, does it actually help - not hurt - to be Scotty From Marketing?

Before you get to the ballot box, join Nine's Charles Croucher On The Trail.

On The Trail: Election 2022 speaks with Australia’s best political minds to condense years of fires, floods, lockdowns, lies, crises and cost increases into the one decision we all have to make.

Spot the spin with veteran adman and 3AW radio host Russel Howcroft.

New episodes are released on Friday.

Before you get to the ballot box, join Nine's Charles Croucher&nbsp;On The Trail.
On The Trail: Election 2022&nbsp;speaks with Australia&rsquo;s best political minds to condense years of fires, floods, lockdowns, lies, crises and cost increases into the one decision we all have to make.
Spot the spin with veteran adman and 3AW radio host Russel Howcroft.
New episodes are released on Friday.

On The Trail: Election 2022

Before you get to the ballot box, join Nine's Charles Croucher On The Trail.

On The Trail: Election 2022 speaks with Australia’s best political minds to condense years of fires, floods, lockdowns, lies, crises and cost increases into the one decision we all have to make.

Spot the spin with veteran adman and 3AW radio host Russel Howcroft.

New episodes are released on Friday. 

Before you get to the ballot box, join Nine's Charles Croucher&nbsp;On The Trail.
On The Trail: Election 2022&nbsp;speaks with Australia&rsquo;s best political minds to condense years of fires, floods, lockdowns, lies, crises and cost increases into the one decision we all have to make.
Spot the spin with veteran adman and 3AW radio host Russel Howcroft.
New episodes are released on Friday.&nbsp;

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