Jay Shetty sits down with Ed Winters to uncover his path to veganism, from regularly eating chicken burgers to becoming one of the world’s leading advocates of switching to a vegan lifestyle. We discuss the influence our cognitive biases & cultural habits have on our lifestyle choices, what actually constitutes animal cruelty & what we can do about it, and how we can vote for change with the dollars we spend at the grocery store.

Ed Winters is a vegan educator, public speaker and content creator, widely known for his viral debates, speeches, and video essays. He has given speeches across the world, including at the University of Cambridge, EPFL, Google NYC and Google Zürich. Ed has also debated numerous times on live television and radio, and has been featured on the BBC, ITV and LadBible. He also co-founded The No Catch Co. in 2021, an ethical vegan fish and chip shop company taking on the traditional British fish and chip shop model & wrote his debut book This is Vegan Propaganda (And Other Lies the Meat Industry Tells You).

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What to Listen For:

• 00:00 Introduction
• 03:39 How Ed Winters started his journey with veganism
• 11:27 The Ostrich Effect & the influence our cognitive biases have on us
• 15:44 How Ed Winters found his voice in activism without being judgemental
• 20:18 How to actually make the shift to veganism sustainable
• 28:30 This is why being an animal lover & eating meat don’t go hand-in-hand
• 33:02 Why animal farming still constitutes animal cruelty
• 35:34 The impact of culture & tradition on our relationships with animals
• 44:42 Good people can engage in things that are bad, but that’s okay as long as you try your best to make a positive change
• 49:37 How to make going vegan more affordable & the power your dollar has on the food industry
• 56:24 Ed Winters on the Final Five

Episode Resources

• Ed’s Book | This Is Vegan Propaganda: (And Other Lies the Meat Industry Tells You)
• Ed Winters | Instagram
• Ed Winters | YouTube