Marketing professor Marcus Collins' new book, "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be," offers ways to define the amorphous thing we call "culture." 

So often, when we interact with a culture we don't understand, "we rely on instinct [and] ego, we villainize them," Collins said.

"For The Culture" not only offers definitions, but outlines the power of culture to shape our perceptions of ourselves, and each other. 

[Get Stateside on your phone: subscribe on Apple Podcasts, Google Podcasts, or Spotify today.]

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Looking for more conversations from Stateside? Right this way.

If you like what you hear on the pod, consider supporting our work.

Music from Audio Network and Blue Dot Sessions.

Marketing professor Marcus Collins' new book, "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be," offers ways to define the amorphous thing we call "culture." 
So often, when we interact with a culture we don't understand, "we rely on instinct [and] ego, we villainize them," Collins said.
"For The Culture" not only offers definitions, but outlines the power of culture to shape our perceptions of ourselves, and each other. 
[Get Stateside on your phone: subscribe on <a href="https://podcasts.apple.com/us/podcast/stateside/id575168668">Apple Podcasts</a>, <a href="https://podcasts.google.com/?feed=aHR0cDovL3d3dy5taWNoaWdhbnJhZGlvLm9yZy9wb2RjYXN0cy84NzQ2L3Jzcy54bWw&amp;ved=0CAAQ4aUDahcKEwiIjfD2_LXnAhUAAAAAHQAAAAAQAQ&amp;hl=en">Google Podcasts</a>, or <a href="https://open.spotify.com/show/5BrzIl1aMHFqpzmCBZdyyJ">Spotify</a> today.]
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Looking for more conversations from Stateside? <a href="https://www.michiganradio.org/programs/stateside">Right this way</a>.
If you like what you hear on the pod, consider <a href="https://bit.ly/358m02D">supporting our work.</a>
Music from Audio Network and Blue Dot Sessions.

Ever wondered why we call ourselves “Michiganders”? Or why we say “pop” instead of “soda”? Or, seriously, how many people need to be rescued from Sleeping Bear Dunes every year? That’s why we’re bringing you a new podcast - On Hand - to answer all your questions about what makes our state so special.

To share a story or submit your questions, head to michiganpublic.org/onhand

If you like what you hear on the pod, consider supporting our work: michiganpublic.org/podfund

Ever wondered why we call ourselves &ldquo;Michiganders&rdquo;? Or why we say &ldquo;pop&rdquo; instead of &ldquo;soda&rdquo;? Or, seriously, how many people need to be rescued from Sleeping Bear Dunes every year? That&rsquo;s why we&rsquo;re bringing you a new podcast - On Hand - to answer all your questions about what makes our state so special.
To share a story or submit your questions, head to <a href="https://www.michiganpublic.org/podcast/on-hand">michiganpublic.org/onhand</a>
If you like what you hear on the pod, consider <a href="https://michiganpublic.org/podfund">supporting our work</a>: michiganpublic.org/podfund