Hasbro has been making toys for decades, including many classic favorites like G.I. Joe and My Little Pony. But in recent years, it's also been going big on digital games. An app version of the classic board game Monopoly — called Monopoly GO! — has become one of the top mobile games of all time and grossed billions in revenue since it launched last year. Hasbro also owns Wizards of the Coast, the publisher of Magic: The Gathering, Dungeons & Dragons, and the best-selling video game Baldur's Gate 3. So why is gaming such a big growth market for a traditional toymaker? Where is the market heading? And how does a big company judge the success of "freemium" apps like Monopoly GO!? On this episode, we speak to Hasbro CEO Chris Cocks about the business of gaming.

Read More at Bloomberg.com:

Hasbro Stock Rises on Digital Gaming Strength
Hasbro Names Microsoft’s John Hight to Lead Wizards Gaming Division

Only Bloomberg.com subscribers can get the Odd Lots newsletter in their inbox each week, plus unlimited access to the site and app. Subscribe at  bloomberg.com/subscriptions/oddlots

Hasbro has been making toys for decades, including many classic favorites like G.I. Joe and My Little Pony. But in recent years, it's also been going big on digital games. An app version of the classic board game Monopoly — called Monopoly GO! — has become one of the top mobile games of all time and grossed billions in revenue since it launched last year. Hasbro also owns Wizards of the Coast, the publisher of Magic: The Gathering, Dungeons &amp; Dragons, and the best-selling video game Baldur's Gate 3. So why is gaming such a big growth market for a traditional toymaker? Where is the market heading? And how does a big company judge the success of "freemium" apps like Monopoly GO!? On this episode, we speak to Hasbro CEO Chris Cocks about the business of gaming. Read More at Bloomberg.com:
<a href="https://bloom.bg/3ymwZsJ">Hasbro Stock Rises on Digital Gaming Strength</a> <a href="https://bloom.bg/4cinwAj">Hasbro Names Microsoft’s John Hight to Lead Wizards Gaming Division</a> 
Only <a href="http://Bloomberg.com" data-inline-card="" data-card-data="">Bloomberg.com</a> subscribers can get the Odd Lots newsletter in their inbox each week, plus unlimited access to the site and app. Subscribe at  <a href="https://www.bloomberg.com/subscriptions/oddlots?in_source=oddlotspodcast">bloomberg.com/subscriptions/oddlots</a>

Bloomberg's Joe Weisenthal and Tracy Alloway explore the most interesting topics in finance, markets and economics. Join the conversation every Monday and Thursday.

Bloomberg's Joe Weisenthal and Tracy Alloway explore the most interesting topics in finance, markets and economics. Join the conversation every Monday and Thursday.

Bloomberg's Joe Weisenthal and Tracy Alloway analyze the weird patterns, the complex issues and the newest market crazes. Join the conversation every Tuesday and Thursday for interviews with the most interesting minds in finance, economics and markets.

Odd Lots

On Bloomberg’s Odd Lots podcast Joe Weisenthal and Tracy Alloway explore the most interesting topics in finance, markets, and economics. Join the conversation every Monday and Thursday. 

On Bloomberg’s Odd Lots podcast Joe Weisenthal and Tracy Alloway explore the most interesting topics in finance, markets, and economics. Join the conversation every Monday and Thursday.

How a Traditional Toymaker Is Going Big on Digital Games

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