Go to any deli or 7-Eleven these days and you're sure to see a gigantic, technicolor wall of beverages. There are juices and sodas and CBD-infused beverages and caffeinated energy drinks as far as the eye can see. The wall just keeps getting larger. And whereas in the past you might just see Red Bull and Monster in the energy drink space, now there are numerous competitors, with a wide range of flavors and branding. So what does it take to stand out in this booming market? And how do you get your beverage on that gigantic wall? On this episode, we speak with John Fieldly, the CEO and president of Celsius Holdings, about how his company became the third largest energy drink company in the US. We discuss what it takes to succeed in terms of branding, packaging, distribution and shelf-space.

Go to any deli or 7-Eleven these days and you're sure to see a gigantic, technicolor wall of beverages. There are juices and sodas and CBD-infused beverages and caffeinated energy drinks as far as the eye can see. The wall just keeps getting larger. And whereas in the past you might just see Red Bull and Monster in the energy drink space, now there are numerous competitors, with a wide range of flavors and branding. So what does it take to stand out in this booming market? And how do you get your beverage on that gigantic wall? On this episode, we speak with John Fieldly, the CEO and president of Celsius Holdings, about how his company became the third largest energy drink company in the US. We discuss what it takes to succeed in terms of branding, packaging, distribution and shelf-space.

Bloomberg's Joe Weisenthal and Tracy Alloway explore the most interesting topics in finance, markets and economics. Join the conversation every Monday and Thursday.

Bloomberg's Joe Weisenthal and Tracy Alloway explore the most interesting topics in finance, markets and economics. Join the conversation every Monday and Thursday.

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On Bloomberg’s Odd Lots podcast Joe Weisenthal and Tracy Alloway explore the most interesting topics in finance, markets, and economics. Join the conversation every Monday and Thursday. 

On Bloomberg’s Odd Lots podcast Joe Weisenthal and Tracy Alloway explore the most interesting topics in finance, markets, and economics. Join the conversation every Monday and Thursday.

Celsius CEO Explains How They Win in Energy Drinks

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/eaa7a121-08c7-4775-8559-b12b015c21d9/transcript

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