In this weeks second part episode, our deep dive with trend forecasting genius Lucinda Pikkat, we get into how to actually discover those underground labels before everyone else does. Turns out Lucinda's secret weapon is diving into specific "categories" each week—right now she's obsessing over surf culture and spotting opportunities for Australian surf brands.

We unpack whether coolness can be manufactured, with Lucinda breaking down the New Balance phenomenon—how Ryan Gosling literally threw them off a balcony in "Crazy Stupid Love" for being uncool, only for them to become fashion-girl essentials years later. 

Plus, discover Lucinda's "Country Club chic" style secrets and the top bougie and budget brand picks that deserve your attention.

Mamamia studios are styled with furniture from Fenton and Fenton visit www.fentonandfenton.com.au

EVERYTHING MENTIONED:

Lucinda's Budget: Way Back Wear Depop

Leigh's Budget: Devyn Sequin Midi Skirt Lace

Lucinda's Boujee: Grace Wales Bonner x Adidas Collection, RE/DONE

Leigh's Boujee: JW PEI Bags

GET YOUR FASHION FIX:

Watch us on Youtube

Follow us on Instagram

Want to shop the pod? Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode.

Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au

CREDITS:

Host:Leigh Campbell

Guest: Lucinda Pikkat

Producer: Mollie Harwood & Ella Maitland

Audio Producer: Lu Hill

Video Producer: Marlena Cacciotti

Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

In this weeks second part episode, our deep dive with trend forecasting genius Lucinda Pikkat, we get into how to actually discover those underground labels before everyone else does. Turns out Lucinda's secret weapon is diving into specific "categories" each week&mdash;right now she's obsessing over surf culture and spotting opportunities for Australian surf brands.
We unpack whether coolness can be manufactured, with Lucinda breaking down the New Balance phenomenon&mdash;how Ryan Gosling literally threw them off a balcony in "Crazy Stupid Love" for being uncool, only for them to become fashion-girl essentials years later.&nbsp;
Plus, discover Lucinda's "Country Club chic" style secrets and the top bougie and budget brand picks that deserve your attention.
Mamamia studios are styled with furniture from Fenton and Fenton visit&nbsp;<a href="https://www.fentonandfenton.com.au">www.fentonandfenton.com.au</a>
EVERYTHING MENTIONED:
Lucinda's Budget: <a href="https://fave.co/4dcC8Ds">Way Back Wear Depop</a>
Leigh's Budget: <a href="https://fave.co/3RPRunB">Devyn Sequin Midi Skirt Lace</a>
Lucinda's Boujee: <a href="https://fave.co/4mdg141">Grace Wales Bonner x Adidas Collection,</a>&nbsp;<a href="https://fave.co/4m7XLJb">RE/DONE</a>
<a href="https://fave.co/3GMsCek"></a>Leigh's Boujee: <a href="https://fave.co/4divFXK">JW PEI Bags</a>
GET YOUR FASHION FIX:
<a href="https://www.youtube.com/@mamamiaaus/videos">Watch us on Youtube</a>
Follow us on <a href="https://www.instagram.com/nothingtowearpod/?hl=en">Instagram</a>
Want to shop the pod? Sign up to the&nbsp;<a href="https://nothingtowearpod.substack.com/">Nothing To Wear Newsletter</a> to see all the products mentioned plus more, delivered straight to your inbox after every episode.
Feedback? We&rsquo;re listening! Call the pod phone on 02 8999 9386 or email us at&nbsp;<a href="mailto:podcast@mamamia.com.au">podcast@mamamia.com.au</a>
CREDITS:
Host: <a href="https://www.instagram.com/leighacampbell/?hl=en">Leigh Campbell</a>
Guest: <a href="https://fave.co/3SzrQDU">Lucinda Pikkat</a>
Producer:&nbsp;Mollie Harwood &amp; Ella Maitland
Audio Producer: Lu Hill
Video Producer: Marlena Cacciotti
Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

The show that knows the right outfit has the power to transform your mood and your confidence. Hosted by Mamamia’s Leigh Campbell and the style collective, women of all shapes, ages and styles will help you figure out what to buy, how to wear it and how to feel great in it. No topic is off limits. If you can wear it, we will talk about it.

The show that knows the right outfit has the power to transform your mood and your confidence. Hosted by Mamamia’s Leigh Campbell and the style collective, women of all shapes, ages and styles will help you figure out what to buy, how to wear it and how to feel great in it. No topic is off limits. If you can wear it, we will talk about it.

Nothing To Wear

Lucinda Pikkat On What Makes Brands 'Cool' - Part 2

https://api.omny.fm/orgs/3ea926be-9be7-482a-8ac3-a44f016e43d1/clips/7a5a6316-82f4-44b7-b342-b2f800614735/transcript

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