Decode fashion brand marketing tactics with You Beauty co-host and former Showpo content expert Kelly McCarren as she pulls back the curtain on how online brands entice you to 'add to cart'. If you’ve ever fallen in love with a brand's aesthetic only to regret buying the actual garment, this episode is your ultimate guide to cutting through the noise and making smarter choices at checkout.

Leigh sits down with Kelly to unpack personal style confidence, outfit planning tips for colourful style chameleons, and the major social media marketing red flags to watch out for before tapping your card. Plus, the duo dive into everyone's favourite segment, Boujie to Budget, where Leigh shares three chic pairs of Bermuda shorts under $100 and Kelly brings her dream yellow maxi dresses across every price point.

BOUJIE TO BUDGET:

Leigh's Item: Bermuda Shorts


Budget:Target European Linen Bermuda Shorts, $40.


Mid-Range:Glassons Tailored Bermuda Shorts, $49.99.


Boujie:Atmos&Here Nina Tailored Bermuda Shorts, $69.99.

Kelly's Item: Yellow Maxi Dress


Budget:H&M Chiffon Strappy Dress, $109.


Mid-Range:VRG GRL Alora Sheer Maxi Dress Anais, $219.


Boujie: Retrofete Winona Crochet Dress, $917.

HELPFUL LINKS: 
Become a Mamamia subscriber and get an all-access pass to everything we make, including exclusive podcasts and early listening, subscriber-only articles, monthly giveaways, discounts and our home workout app, MOVE. Subscribe here.
Get access to Very Peri, Mamamia's exclusive perimenopause series, for just $59. 25 world-leading experts, over 20 on-demand sessions, available now. We’ve sorted through the noise so you don't have to. Go to veryperi.com.au today. You hot? Same.

GET YOUR FASHION FIX:

Watch us on YouTube here.

Follow us on Instagram & TikTok:@nothingtowearpod

Shop the Pod: Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode.

Feedback? We're listening! Email us at podcast@mamamia.com.au

CREDITS:

Host: Tamara Holland 

Guest co-host: Liv James

Producers: Talissa Bazaz, Ella Maitland & Zara Sengstock

Audio Producer: Scott Stronach

Video Producer: Artemi Kokkaris

Just so you know—some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!

Mamamia acknowledges the traditional owners of the land on which we have recorded this podcast.

Decode fashion brand marketing tactics with You Beauty co-host and former Showpo content expert Kelly McCarren as she pulls back the curtain on how online brands entice you to 'add to cart'. If you&rsquo;ve ever fallen in love with a brand's aesthetic only to regret buying the actual garment, this episode is your ultimate guide to cutting through the noise and making smarter choices at checkout.
Leigh sits down with Kelly to unpack personal style confidence, outfit planning tips for colourful style chameleons, and the major social media marketing red flags to watch out for before tapping your card. Plus, the duo dive into everyone's favourite segment, Boujie to Budget, where Leigh shares three chic pairs of Bermuda shorts under $100 and Kelly brings her dream yellow maxi dresses across every price point.
BOUJIE TO BUDGET:
Leigh's Item: Bermuda Shorts
<ul data-path-to-node="4">
<li>
Budget: <a href="https://fave.co/4xOWxIi">Target European Linen Bermuda Shorts</a>, $40.
</li>
<li>
Mid-Range: <a href="https://fave.co/3Vw3UG8">Glassons Tailored Bermuda Shorts</a>, $49.99.
</li>
<li>
Boujie: <a href="https://fave.co/3VwmKNp">Atmos&amp;Here Nina Tailored Bermuda Shorts</a>, $69.99.
</li>
</ul>
Kelly's Item: Yellow Maxi Dress
<ul data-path-to-node="6">
<li>
Budget: <a href="https://fave.co/46ocWHO">H&amp;M Chiffon Strappy Dress</a>, $109.
</li>
<li>
Mid-Range: <a href="https://fave.co/4xcetLS">VRG GRL Alora Sheer Maxi Dress Anais</a>, $219.
</li>
<li>
Boujie: <a href="https://fave.co/4xm77FP">Retrofete Winona Crochet Dress</a>, $917.
</li>
</ul>
HELPFUL LINKS:&nbsp;
<ul>
<li data-path-to-node="4,5,0">Become a Mamamia subscriber and get an all-access pass to everything we make, including exclusive podcasts and early listening, subscriber-only articles, monthly giveaways, discounts and our home workout app, MOVE. <a href="https://www.mamamia.com.au/subscribe/?utm_source=shownotes&amp;utm_medium=podcast&amp;utm_campaign=nothingtowear&amp;utm_content=zjoosh">Subscribe here</a>.</li>
<li>Get access to Very Peri, Mamamia's exclusive perimenopause series, for just $59. 25 world-leading experts, over 20 on-demand sessions, available now. We&rsquo;ve sorted through the noise so you don't have to. Go to<a href="http://veryperi.com.au/"> veryperi.com.au</a> today. You hot? Same.</li>
</ul>
GET YOUR FASHION FIX:
Watch us on YouTube <a href="https://www.youtube.com/@nothingtowearpod">here</a>.
Follow us on Instagram &amp; TikTok: <a href="https://www.instagram.com/nothingtowearpod">@nothingtowearpod</a>
Shop the Pod: Sign up to the <a href="https://www.mamamia.com.au/newsletter/">Nothing To Wear Newsletter</a> to see all the products mentioned plus more, delivered straight to your inbox after every episode.
Feedback? We're listening! Email us at <a href="mailto:podcast@mamamia.com.au">podcast@mamamia.com.au</a>
CREDITS:
Host: Tamara Holland&nbsp;
Guest co-host: Liv James
Producers: Talissa Bazaz, Ella Maitland &amp; Zara Sengstock
Audio Producer: Scott Stronach
Video Producer: Artemi Kokkaris
Just so you know&mdash;some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn&rsquo;t cost you anything extra, and it helps support the show. Happy shopping!
Mamamia acknowledges the traditional owners of the land on which we have recorded this podcast.

The show that knows the right outfit has the power to transform your mood and your confidence. Hosted by Mamamia’s Leigh Campbell, Tamara Holland, Lucinda Pikkat and the fashion collective made up of women of all shapes, ages and styles will help you figure out what to buy, how to wear it and how to feel great in it. No topic is off limits. If you can wear it, we will talk about it.

The show that knows the right outfit has the power to transform your mood and your confidence. Hosted by Mamamia&rsquo;s Leigh Campbell, Tamara Holland, Lucinda Pikkat and the fashion collective made up of women of all shapes, ages and styles will help you figure out what to buy, how to wear it and how to feel great in it. No topic is off limits. If you can wear it, we will talk about it.

Nothing To Wear

'Everything Is Marketing' What You Need To Know Before Adding To Cart

https://api.omny.fm/orgs/3ea926be-9be7-482a-8ac3-a44f016e43d1/clips/70205c6e-36e9-4abd-bf66-b4c600753002/transcript