This week, editor Liv Croagh sits down with Australian start-up Mr Yum’s head of marketing Boden Westover.

Liv and Boden chat about the power of activations, expanding Mr Yum during lockdown and how the American market differs from Australia.

This episode was brought to you by Hubspot.

This week, editor Liv Croagh sits down with Australian start-up Mr Yum&rsquo;s head of marketing Boden Westover.
Liv and Boden chat about the power of activations, expanding <a href="https://www.mryum.com/">Mr Yum</a> during lockdown and how the American market differs from Australia.
This episode was brought to you by <a href="https://www.hubspot.com/">Hubspot.</a>

Not So Serious is a podcast hosted by Marketing Mag, a leading publication in Australian marketing, advertising and communications. 

Each episode we sit down with a different brand or business and talk about the seriousness of marketing, but in an unserious way. From the good, the bad, the weird and the wonderful, there’s never been a more exciting time to be a marketer as the world, and the web, is your oyster.

Not So Serious is a podcast hosted by Marketing Mag, a leading publication in Australian marketing, advertising and communications.&nbsp;
Each episode we sit down with a different brand or business and talk about the seriousness of marketing, but in an unserious way. From the good, the bad, the weird and the wonderful, there&rsquo;s never been a more exciting time to be a marketer as the world, and the web, is your oyster.

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