In part two of the conversation, Editor Liv Croagh and Jess Hatzis talk about how important reactive marketing is, and how there was a humorous war of words between frank body and, of all businesses, 7/11.

In part two of the conversation, Editor Liv Croagh and Jess Hatzis talk about how important reactive marketing&nbsp;is, and how there was a humorous war of words between frank body and, of all businesses, 7/11.

Not So Serious is a podcast hosted by Marketing Mag, a leading publication in Australian marketing, advertising and communications. 

Each episode we sit down with a different brand or business and talk about the seriousness of marketing, but in an unserious way. From the good, the bad, the weird and the wonderful, there’s never been a more exciting time to be a marketer as the world, and the web, is your oyster.

Not So Serious is a podcast hosted by Marketing Mag, a leading publication in Australian marketing, advertising and communications.&nbsp;
Each episode we sit down with a different brand or business and talk about the seriousness of marketing, but in an unserious way. From the good, the bad, the weird and the wonderful, there&rsquo;s never been a more exciting time to be a marketer as the world, and the web, is your oyster.

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