If you've ever traveled through the state of Texas, then you've seen a billboard with a cartoon image of a beaver alongside a phrase like, "It’s the brisket for me." Buc-ee's uses billboards along highways to capture the attention of hungry drivers looking for a gas station oasis.

In this episode of Texas Wants to Know, host Baylee Friday talks to lecturer Chris Aarons from the University of Texas and Buc-ee's customers to understand what they like about the brand.