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How did Universal pick Frisco for its new theme park?

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Universal is building its newest theme park in Frisco, on a piece of land that is part of a 2,500-acre development that will include the PGA of America headquarters, two golf courses, a campus of the University of North Texas, and thousands of homes. But how did Universal decide on a suburb 30 minutes north of Dallas for its new micro-park?

Frisco Mayor Jeff Cheney tells Baylee Friday, Universal came to the city with the idea. University of Texas at Dallas associate professor of public and nonprofit management James Harrington says the park is another example of the northern expansion of the Dallas-Fort Worth metroplex, and theme park expert and journalist Carly Caramanna explains that micro-parks are part of a new trend in the industry.

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